Measurement

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PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles

November 12th, 2015 by

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.

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4 Ways to Get the C-Suite to Brag About Your Success

November 10th, 2015 by

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.

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Measurement: Know Your Goals AND Objectives

November 3rd, 2015 by

You need to see both the forest and the trees when it comes to knowing what you want.

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Sell PR Data to Senior Execs First—Then Sell Them on PR

October 28th, 2015 by

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.

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How Medtronic Measured Employee Sentiment to Guide Internal PR

October 23rd, 2015 by

Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.

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9 Steps to Optimizing Social Media Content

October 22nd, 2015 by

There are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.

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Katie Paine’s 5 Data Points You Need in Your PR Dashboard

October 22nd, 2015 by

Measurement Hall of Famer Katie Paine will expand on these data points at PR News’ Nov. 18 Measurement Conference in Chicago.

4 Tips to Get the Most Out of PR Measurement

October 20th, 2015 by

It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.

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14 Tweetable Tips From PR News’ Measurement Hall of Famers

October 15th, 2015 by

PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy.