The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.
In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.
More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand.
Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better Quality
Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”
As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.
A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.
Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.