Measurement


avatar

Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics

By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance. | MORE »

1 Comment

avatar

Is PR Really Any Good at Turning Big Data Into Action?

The transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner. | MORE »

Comments Off

avatar

Finding Common Ground Between PR and Sales

Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior. | MORE »

Comments Off

avatar

6 Steps to Creating a Better Measurement Dashboard

With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand. | MORE »

2 Comments

avatar

Songs in the Key of Social Media

PR News asked social media analytics company Simply Measured to take a snapshot of the top keywords trafficked by social media influencers. Out of nearly 93,000 posts, the keyword “social” came out on top, followed by derivations of “social media.” | MORE »

Comments Off

avatar

No Measurement Consistency by PR Pros

Ninety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels. | MORE »

1 Comment

avatar

5 Tips for Working KPIs Into Your Measurement Strategy

Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.  | MORE »

Tags: , | Comments Off

avatar

Measurement Is Critical to PR. ‘Vanity Metrics’ Are Not.

The Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives. | MORE »

Comments Off

avatar

LinkedIn’s New Tool Measures Brands’ Content Marketing Efforts

The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that. | MORE »

1 Comment

avatar

How Communicators Can Get Started with PR Measurement

There are many potential metrics, or KPIs, that PR managers and directors can use as the basis to measure what impact social media and digital media have on a brand. | MORE »

Comments Off