Measurement


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How Communicators Can Get Started with PR Measurement

There are many potential metrics, or KPIs, that PR managers and directors can use as the basis to measure what impact social media and digital media have on a brand. | MORE »

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Social Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?

“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago. | MORE »

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PR Managers Diving Into Rapidly Changing Talent Pool

A rapidly changing talent pool is just one of several key trends in PR and communications. | MORE »

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6 Tips for Getting More Support for Your PR Budget

From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget. | MORE »

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GE’s Duchamp on Finding Meaning in Social Analytics

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data. | MORE »

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Measuring PR Impact Requires a Philosophy of Building Relationships

It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is. | MORE »

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How to Aspire to ‘Business Brilliance’ as a PR Pro

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.  | MORE »

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5 Tips to Using Metrics to Transform Perceptions of PR

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived. | MORE »

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Blogs Emerging as News Release Platform

More than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW. | MORE »

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PR Pros Need to Harness Growing Link Between Passion and ROI

When we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.  | MORE »

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