In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.
Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.
When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.
Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.
Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.