For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”
When thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.
Metrics can demonstrate ROI, but can you demonstrate that you use metrics effectively?
Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.
Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.
When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.
For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.