The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet.
Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.
Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..
According to a recent survey, employees do not feel that senior management is empathetic. This perceived communications gap between top execs and employees can take a toll on employee engagement.
Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile.
PR News Measurement Hall of Fame inductees Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig discuss the need to do formative research and conceptualization before settling on measurement tactics, and where measurement will be going in 2012 and beyond.
We present PR News’ Measurement Hall of Fame inductees, class of 2011: Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig. All will be honored at the March 1 PR Measurement Conference in Washington, D.C.
Pecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization.
PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand.