Measurement

PR News Hall of Fame Roundtable: Want Good Metrics? Research First

February 28th, 2011 by

PR News Measurement Hall of Fame inductees Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig discuss the need to do formative research and conceptualization before settling on measurement tactics, and where measurement will be going in 2012 and beyond.

Imperatives for Successful Change Management Initiatives

February 22nd, 2011 by

Pecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization.

What Is Influence—and How Do You Separate the Voices That Matter From the Digital Noise?

February 22nd, 2011 by

PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand.

PR Myth of the Month: Tracking Competition and PR Objectives

February 21st, 2011 by

In this new monthly series, Mark Weiner, CEO of PRIME Research and a member of the PR News Advisory Board, seeks to dispel some commonly held public relations myths.

PR News Pop Quiz: How Do You ‘Measure’ Up?

February 14th, 2011 by

Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News.

PR News Q&A: Separating the ‘Real’ Data From the Flawed

February 11th, 2011 by

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice.

Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?

February 7th, 2011 by

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users.

Case Study: Kraft and PR Heat Up Mac & Cheese Facebook Fan Page For New Product Launch, With Explosive Results

February 7th, 2011 by

Built around the implosion of the old Dallas Cowboys Stadium, Kraft and Hunter PR’s Mac & Cheese Cheddar Explosion campaign centered on driving moms to the social network.

PR News Q&A: Solving the Social Media ROI Conundrum

February 2nd, 2011 by

Cision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more.

Launching an Ad Campaign: Collaboration, ROI Metrics Are Key

January 31st, 2011 by

Ogilvy PR’s Suzanne O’Leary Lopez, who recently helped CDW launch a national ad campaign, offers some tips on how PR and advertising can be best integrated.