Five Metrics to Help Measure the Effectiveness of Media Coverage

June 27th, 2011 by

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

Clear Vision, Dialogue Help Align Employee Actions to Business Goals

June 20th, 2011 by

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process.

Measurement Consolidation Looms Large at AMEC Conference in Lisbon

June 16th, 2011 by

VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.

Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

June 13th, 2011 by

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.

Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

June 13th, 2011 by

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.

Wheel Advantage: Five Benefits of the Hub and Spoke Social Model   

June 8th, 2011 by

For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.

Scaling Up: Achieve Control and Value From ‘Local’ Social Media

June 6th, 2011 by

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.

PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

May 30th, 2011 by

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.

Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

May 30th, 2011 by

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.

How to Spot Key Trends and Engage Influencers

May 30th, 2011 by

With the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open.