“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued
Measurement
How to Listen for the ‘Digital Echo’
May 12th, 2014 by Kami HuyseThe lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.
Critical PR Issues Debated at Counselors Academy Event
May 12th, 2014 by PRNEWSThe Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.
Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics
May 6th, 2014 byBy offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance.
Is PR Really Any Good at Turning Big Data Into Action?
April 23rd, 2014 by Matthew SchwartzThe transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner.
Finding Common Ground Between PR and Sales
April 21st, 2014 by Debbie QaqishSales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.
14 Pieces of PR Advice to Read and Heed
April 21st, 2014 by Diane SchwartzDispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued
6 Steps to Creating a Better Measurement Dashboard
April 8th, 2014 byWith the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand.
Songs in the Key of Social Media
April 7th, 2014 by PRNEWSPR News asked social media analytics company Simply Measured to take a snapshot of the top keywords trafficked by social media influencers. Out of nearly 93,000 posts, the keyword “social” came out on top, followed by derivations of “social media.”
No Measurement Consistency by PR Pros
April 7th, 2014 by PRNEWSNinety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels.