Measurement

PR Myth of the Month: Great PR Programs Yield Quick Results

October 31st, 2011 by

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

Poll: Proving PR’s Worth Remains a Measurement Challenge

October 26th, 2011 by

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.

Perry’s Media Coverage is Well-Toned

October 24th, 2011 by

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

Perry’s Media Coverage is Well-Toned

October 24th, 2011 by

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force

October 24th, 2011 by

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

Tip Sheet: The 7 Underlying Principles of PR Measurement

October 24th, 2011 by

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.

Tip Sheet: The 7 Underlying Principles of PR Measurement

October 24th, 2011 by

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

October 17th, 2011 by

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

October 17th, 2011 by

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.