Measurement

Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership

May 16th, 2011 by

The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.

Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?

May 16th, 2011 by

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued

Metrics Prove PR Value at a Price

May 16th, 2011 by

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.

PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake

May 9th, 2011 by

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.

How to Increase Visibility via Social Bookmarking

April 25th, 2011 by

Social bookmarking sites like Delicious and Trunk.ly are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile.

‘Views’ You Can Lose: Beefed Up Tools Alter Online Video Measurement Goals

April 25th, 2011 by

As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success.

PR’s ROI: Still Elusive to Many, But New Methods, Metrics on the Way

April 18th, 2011 by

While many still equate ROI with the "value" or PR, measurement experts are working to give PR pros a template in which to more accurately prove ROI—financial or otherwise.

Data Point: Plane Crisis Cracks Southwest’s Social Media Armor

April 11th, 2011 by

Data from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.

Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls

April 4th, 2011 by

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.

Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort

March 28th, 2011 by

Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%.