Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.
Measurement
Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat
September 18th, 2014 by Steve GoldsteinPR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways.
6 Key Metrics to Track on Your Measurement Dashboard
September 17th, 2014 by Richard BrownellA solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact.
Measure Twice, Cut Once? How About We Just Measure!
September 15th, 2014 by Diane SchwartzMeasurement is one of those irrefutable initiatives in the PR and marketing world. You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many… Continued
The Fickle Consumer
September 15th, 2014 by PRNEWSEven the most popular brands are not immune to rapidly changing consumer tastes.
Infographic: Measuring Your Content Marketing ROI
August 25th, 2014 by Mark RenfreeTo help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday).
The 8 Essentials of ‘Brand Security’
August 18th, 2014 by Bob PearsonWhen we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
PR News Announces 2014 Platinum PR Awards Finalists
August 14th, 2014 by Steve GoldsteinWinners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.
PR News Survey: PR Starts to Take the Lead on Social Media
August 11th, 2014 by PRNEWSIn the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress.
Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists
August 7th, 2014 by Steve GoldsteinGinger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.