Measurement

Beyond the White Paper: Effective Content Deployment to Maximize Your Investment

September 13th, 2011 by

Convince and Convert’s Jay Baer and other content strategists discuss how best to deploy your marketing content.

Media Watch: Financial Coverage of Top Companies Takes August Dive

September 12th, 2011 by

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

Media Watch: Financial Coverage of Top Companies Takes August Dive

September 12th, 2011 by

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

September 12th, 2011 by

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

September 12th, 2011 by

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

Head Games: How Neuroscience, Psychology Principles Punctuate PR

September 12th, 2011 by

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

Head Games: How Neuroscience, Psychology Principles Punctuate PR

September 12th, 2011 by

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

7 Steps to Taking Your Media Measurement to the Global Stage

August 29th, 2011 by

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

7 Steps to Taking Your Media Measurement to the Global Stage

August 29th, 2011 by

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

PR Networking: Real-Life LinkedIn

August 15th, 2011 by

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.