Measurement

Ogilvy, Kimberly Clark’s Huggies Win Platinum PR Award for Helping Diaper ‘Every Little Bottom’

September 29th, 2011 by

To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.

Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

September 26th, 2011 by

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

September 26th, 2011 by

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

The Do’s and Don’ts of Communicating PR Outcomes

September 19th, 2011 by

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

The Do’s and Don’ts of Communicating PR Outcomes

September 19th, 2011 by

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

Social Links and Buttons on Web Sites Drive Mentions

September 19th, 2011 by

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not.

PR News Announces Winners of 2011 Platinum PR Awards

September 14th, 2011 by

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.

2011 Platinum PR Awards: Research & Measurement

September 14th, 2011 by

Winner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their… Continued

Beyond the White Paper: Effective Content Deployment to Maximize Your Investment

September 13th, 2011 by

Convince and Convert’s Jay Baer and other content strategists discuss how best to deploy your marketing content.

Media Watch: Financial Coverage of Top Companies Takes August Dive

September 12th, 2011 by

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.