Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line.
Measurement
6 Steps to Tie Social Media to Business Outcomes
December 10th, 2014 by2014 PR People Awards: PR Professional of the Year: Agency
December 9th, 2014 by Chris SeymourCo-Winner: Christopher Penn, Vice President of Marketing Technologies, SHIFT Communications Christopher Penn is a veteran in the communication and technology industries with more than 15 years of experience guiding companies through the muddy waters of… Continued
2014 PR People Awards: Media Relations Professional of the Year
December 9th, 2014 by Chris SeymourWinner: Ronna Waldman, Health and Wellbeing Media Specialist, Marina Maher Communications In 2014, Ronna Waldman expanded the universe of traditional, digital and social media coverage beyond what anyone thought was possible for client P&G as… Continued
2014 PR People Awards: MARCOM Professional of the Year
December 9th, 2014 by Chris SeymourWinner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications… Continued
2014 PR People Awards: Digital Communications Leader of the Year
December 9th, 2014 by Chris SeymourWinner: Danny Olson, Vice President, Consumer Marketing, Weber Shandwick Danny Olson embodies the 21st century PR/marketing professional. He’s a seasoned veteran of the industry who is just as comfortable chatting up CCOs as he is… Continued
7 Ways to Think Like a CEO on Social Media
December 1st, 2014 by Steve GoldsteinTying social media to business outcomes can be as much fun for PR and marketing professionals as being stuck in traffic on your way to the airport. It can be an unpleasant fact of life.… Continued
Helping the PR Team Soar
November 24th, 2014 by PRNEWSLinda Rutherford, who leads PR at Southwest Airlines, talks about how to motivate her communications team and the role of storytelling at the company.
5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy
November 20th, 2014 by Richard BrownellPR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience.
The Epic List of Useless PR Tactics
November 11th, 2014 by Diane SchwartzA while back I compiled a list of annoying phrases and words we utter as communicators (and human beings), from “at the end of the day” to “guru” and “epic”. The list, via my blog… Continued