Measurement

Issues Measurement and Analysis: Ask These Questions First

January 5th, 2012 by

Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns.

Why PR Is Often Missing at the Senior Management Table

January 3rd, 2012 by

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.

Why PR Is Often Missing at the Senior Management Table

January 3rd, 2012 by

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.

Marketing Heads: PR the Toughest ROI Nut to Crack

January 2nd, 2012 by

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Marketing Heads: PR the Toughest ROI Nut to Crack

January 2nd, 2012 by

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

January 2nd, 2012 by

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

January 2nd, 2012 by

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

December 19th, 2011 by

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

December 19th, 2011 by

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It

December 19th, 2011 by

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.