Measurement

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Poll: Measurement, Media Relations Most-Desired PR Training Subjects

November 2nd, 2011 by

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

Poll: Measurement, Media Relations Most-Desired PR Training Subjects

November 2nd, 2011 by

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

PR Myth of the Month: Great PR Programs Yield Quick Results

October 31st, 2011 by

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

PR Myth of the Month: Great PR Programs Yield Quick Results

October 31st, 2011 by

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

October 31st, 2011 by

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

October 31st, 2011 by

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

Poll: Proving PR’s Worth Remains a Measurement Challenge

October 26th, 2011 by

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.

Perry’s Media Coverage is Well-Toned

October 24th, 2011 by

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.