For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.
Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership
The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.
As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success.
While many still equate ROI with the "value" or PR, measurement experts are working to give PR pros a template in which to more accurately prove ROI—financial or otherwise.
Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.
Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort
Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%.
Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.