Measurement

Klout Gives PR Pros Another Reason to Be on Google+

November 23rd, 2011 by

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.

Don’t Fear Quantitative Information—Put It to Work for Your Clients

November 21st, 2011 by

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

Don’t Fear Quantitative Information—Put It to Work for Your Clients

November 21st, 2011 by

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

Five Top Metrics You Should Be Tracking on Facebook

November 21st, 2011 by

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook.

Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

November 14th, 2011 by

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

November 14th, 2011 by

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

Agency-Client Measurement Bond: Metrics Success a Two-Way Street

November 14th, 2011 by

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.

Twitter Tops Facebook in Press Release Views

November 9th, 2011 by

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.