How to Take the Fear Out of the 2 D’s: Data and Dashboards

March 24th, 2016 by

If there’s a letter in the alphabet that sprouts legs and chases PR pros through the hills and valleys of their nightmares, it’s the letter D, as in data and dashboards. Your first step in cutting them down to size: Have a clear understanding of what success looks like to senior leaders.


3 Measurement Tips to Get the C-Suite to Brag About PR

March 23rd, 2016 by

The C-suite’s time is limited and expensive—a recent estimation found that a one-hour meeting with executives at a mid-sized company would cost shareholders $30,000 per hour. These three measurement tips will help focus your PR reports to ensure they line up with executives’ priorities.


A Guide to Executing a Complete Media Analysis Research Report

March 21st, 2016 by

Everyone in PR knows about the five W’s of journalism—the questions reporters ask to gather information for a story. According to the principle of the five W’s, a news story is considered complete only if these W questions are answered.

This principle applies also to the many M’s of measurement. While the M’s are not questions, they provide a list to guide you when designing and executing a media analysis program that can be considered complete.


How the Mondavi Team Uses Social Measurement for PR & Marketing

March 17th, 2016 by

We talk to Paul Englert of C. Mondavi & Family about the insights he pulls, and how he uses them.


10 PR Measurement Dashboard Do’s and Don’ts

March 17th, 2016 by

For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”


A Tale of Two Dashboards: Which Measurement Tool Is Right for You?

March 17th, 2016 by

When thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.

5 Tips to Prepare for the Ultimate PR & Marketing Question: What’s the ROI?

March 17th, 2016 by

Metrics can demonstrate ROI, but can you demonstrate that you use metrics effectively?


A Measurement Framework to Help You Improve Your Data Competency

March 14th, 2016 by

Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.

Seven Ways You Can Prove PR’s Worth via ROI

March 7th, 2016 by

Today’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.

Why AVEs Persist as a Metric—and What to Do About It

February 29th, 2016 by

Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.