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Study points to the growing demand among companies for data that can drive strategic marketing decisions.
As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.
Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.
Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.
Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.
By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.
By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.
Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.
Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.
With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors.
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