Measurement

Five Ways Social Listening Will Become Audience Intelligence in ’16

January 11th, 2016 by

Social listening doesn’t cut it. Audience intelligence is replacing it.

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4 Small New Year’s Resolutions for Success in 2016

December 31st, 2015 by

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

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5 PR Trends to Look for in 2016, So Sayeth the Queen

December 22nd, 2015 by

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

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Top 12 PR Stories of 2015 From PR News

December 15th, 2015 by

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

How to Harness Influencers to Simplify and Improve Your Social Analytics

December 7th, 2015 by

The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

December 3rd, 2015 by

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.

4 Key Metrics for Measuring Media Coverage

November 23rd, 2015 by

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.

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3 Ways to Tell if Your PR is Working

November 18th, 2015 by

In order to have an illuminative PR measurement plan it has to be thought about early and often.

From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

November 16th, 2015 by

In preparation for a successful 2016, here are some tips PR professionals may want to consider.