One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.
Measurement
4 Key Metrics for Measuring Media Coverage
November 23rd, 2015 by Richard BrownellIn order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.
How to Use Measurement to Assess What Worked in ’15 and Plan for ’16
November 23rd, 2015 by BY MARGOT SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, HILL+KNOWLTON STRATEGIES, RESEARCH & DATA INSIGHTS; N. AMERICA CO-CHAIR, INTERNATIONAL ASSOCIATION FOR THE MEASUREMENT AND EVALUATION OF COMMUNICATIONWhether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.
3 Ways to Tell if Your PR is Working
November 18th, 2015 by Mark RenfreeIn order to have an illuminative PR measurement plan it has to be thought about early and often.
From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016
November 16th, 2015 by BY ALYSON JAMISON, APR, SENIOR PROGRAM MANAGER, STALWART COMMUNICATIONSIn preparation for a successful 2016, here are some tips PR professionals may want to consider.
PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles
November 12th, 2015 by Steve GoldsteinOf the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.
4 Ways to Get the C-Suite to Brag About Your Success
November 10th, 2015 by Ian James WrightWhen dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.
Measurement: Know Your Goals AND Objectives
November 3rd, 2015 by Ian James WrightYou need to see both the forest and the trees when it comes to knowing what you want.
Sell PR Data to Senior Execs First—Then Sell Them on PR
October 28th, 2015 by Seth ArensteinBoeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued