Measurement

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Now Hear This: 5 Great Social Media Listening Tools

August 22nd, 2012 by

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.

Now Hear This: 5 Great Social Media Listening Tools

August 22nd, 2012 by

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.

5 Tips for Measuring Your Facebook Efforts

August 13th, 2012 by

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

5 Tips for Measuring Your Facebook Efforts

August 13th, 2012 by

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

August 6th, 2012 by

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

August 6th, 2012 by

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

Executives Find Measurement, ROI Tough Social Media Nuts to Crack

July 30th, 2012 by

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Executives Find Measurement, ROI Tough Social Media Nuts to Crack

July 30th, 2012 by

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.