The C-suite’s time is limited and expensive—a recent estimation found that a one-hour meeting with executives at a mid-sized company would cost shareholders $30,000 per hour. These three measurement tips will help focus your PR reports to ensure they line up with executives’ priorities.
Measurement
A Guide to Executing a Complete Media Analysis Research Report
March 21st, 2016 by Margot SavellEveryone in PR knows about the five W’s of journalism—the questions reporters ask to gather information for a story. According to the principle of the five W’s, a news story is considered complete only if these W questions are answered.
This principle applies also to the many M’s of measurement. While the M’s are not questions, they provide a list to guide you when designing and executing a media analysis program that can be considered complete.
How the Mondavi Team Uses Social Measurement for PR & Marketing
March 17th, 2016 by Ian James WrightWe talk to Paul Englert of C. Mondavi & Family about the insights he pulls, and how he uses them.
10 PR Measurement Dashboard Do’s and Don’ts
March 17th, 2016 by Steve GoldsteinFor PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”
A Tale of Two Dashboards: Which Measurement Tool Is Right for You?
March 17th, 2016 by Mark RenfreeWhen thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.
5 Tips to Prepare for the Ultimate PR & Marketing Question: What’s the ROI?
March 17th, 2016 by Ian James WrightMetrics can demonstrate ROI, but can you demonstrate that you use metrics effectively?
A Measurement Framework to Help You Improve Your Data Competency
March 14th, 2016 by PRNEWSAdmit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.
Seven Ways You Can Prove PR’s Worth via ROI
March 7th, 2016 by Adryanna Sutherland, President, Gyro CincinnatiToday’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.
Why AVEs Persist as a Metric—and What to Do About It
February 29th, 2016 by Katie Paine, CEO, Paine PublishingOf late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.
6 Tips for Choosing the Perfect Analytics Tool
February 26th, 2016 by Mark RenfreeAt the PR News Social Media Summit in Huntington Beach, Calif., Sean Swentek, VP of Social Media with Opus Bank, shared with attendees six things to consider when choosing an analytics tool.