Measurement

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

August 6th, 2012 by

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

Executives Find Measurement, ROI Tough Social Media Nuts to Crack

July 30th, 2012 by

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Executives Find Measurement, ROI Tough Social Media Nuts to Crack

July 30th, 2012 by

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Some Brands Struggle With Onslaught of Big Data

July 24th, 2012 by

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

Some Brands Struggle With Onslaught of Big Data

July 24th, 2012 by

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Time for a Change? Identifying Attributes Drives Rebrand Research

June 25th, 2012 by

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.