For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”
Measurement
A Tale of Two Dashboards: Which Measurement Tool Is Right for You?
March 17th, 2016 by Mark RenfreeWhen thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.
5 Tips to Prepare for the Ultimate PR & Marketing Question: What’s the ROI?
March 17th, 2016 by Ian James WrightMetrics can demonstrate ROI, but can you demonstrate that you use metrics effectively?
A Measurement Framework to Help You Improve Your Data Competency
March 14th, 2016 by PRNEWSAdmit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.
Seven Ways You Can Prove PR’s Worth via ROI
March 7th, 2016 by Adryanna Sutherland, President, Gyro CincinnatiToday’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.
Why AVEs Persist as a Metric—and What to Do About It
February 29th, 2016 by Katie Paine, CEO, Paine PublishingOf late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.
6 Tips for Choosing the Perfect Analytics Tool
February 26th, 2016 by Mark RenfreeAt the PR News Social Media Summit in Huntington Beach, Calif., Sean Swentek, VP of Social Media with Opus Bank, shared with attendees six things to consider when choosing an analytics tool.
How to Monitor Competitive Intelligence to Drive Your PR Strategy
February 22nd, 2016 by Margot Savell, SVP, Head of Global Measurement, Hill+Knowlton Strategies, Research + Data InsightsWhen used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.
Healthcare Communicators Face Consumer Education Challenges
February 9th, 2016 by Gil BasheFor pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.
The 4 C’s of an Insightful PR Dashboard
February 1st, 2016 by Mark RenfreePR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.