Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.
More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.
Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.
In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara
PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.