Measurement

Iron Man and Tony Stark

5 Tips to Get Started With ‘Big Data’

April 12th, 2013 by

With the demand for data scientists high, PR pros must think about how to leverage Big Data.

Meaningful Metrics and Desired Outcomes: Q&A With Dr. Jim Macnamara

April 11th, 2013 by

In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara

In Defense of AVEs

April 9th, 2013 by

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.

Measure for Measure: How to Demonstrate the Value of Social Media

April 2nd, 2013 by

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.

To Banish Doubts About Social ROI, Focus on Tried-and-True Metrics

March 19th, 2013 by

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.

8 Tips for Measuring the ROI of Social Media

March 5th, 2013 by

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.

To Combat ‘Facebook Fatigue,’ Give the Audience a Content Jolt

March 4th, 2013 by

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.

The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

February 7th, 2013 by

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.

AMEC’s Valid Metrics Framework: Magic Measurement Bullet?

February 4th, 2013 by

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.

Charting the Industry: How Big is Big Data for PR Execs?

February 4th, 2013 by

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.