Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds

December 16th, 2013 by

More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.

PR Measurement: Don’t Get Swamped By Your Data

December 11th, 2013 by

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.

As PR Execs Brace for the New Year, All Roads Lead to the C-Suite

December 9th, 2013 by

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.

Communicators Play Key Role In Reinvention of Sales and Marketing

November 25th, 2013 by

Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.

Wake-Up Call In Survey of PR Profession

November 25th, 2013 by

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.

Stumped on PR Metrics? Try a ‘Hybrid’ Approach

November 20th, 2013 by

“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.

4 Tips to Measure the Success of Your Content Strategy

November 18th, 2013 by

Establishing built-in metrics to measure the performance of a content strategy is key to its success.

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels

November 18th, 2013 by

Public Relations professionals are under more and more pressure to measure the results of their work. At the same time, the professional media outlets, which have been the mainstay of the third-party credibility model, continue to crumble while digital communication has taken center stage.

Mobile Devices Are Constantly In Reach; Your Twitter Fans Want a Response to Their Queries (10 Minutes Ago)

November 18th, 2013 by

There were very few investors who waited to jump on Twitter’s IPO when the social networking platform went public on November 7. In a similar vein more than half (53%) of consumers that reach out to brands on Twitter expect a (very) quick follow up, according to a new study.

Digging Deeper on PR Campaign Performance

November 11th, 2013 by

My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.