Measurement

measurement

4 Steps to Improve Your Team’s Measurement and Financial Skills

June 6th, 2016 by

Despite years of being asked for more concrete performance metrics, of complaining that “they just don’t understand” what we do, and of being given opportunities at every turn to make a change, we somehow believe that public relations is absolved from having to play by the same rules.

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Your PR Measurement Dashboard Got Blank Stares? Here Are 5 Next Steps

May 17th, 2016 by

You just presented your latest PR measurement dashboard to the C-suite. The result: a boardroom full of blank faces and no questions. This is not a good sign. It’s very possible that the problem is not the effectiveness and usefulness of your team’s communications efforts. The problem may be the dashboard itself.

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Lessons in Crisis Delusion; UK PM Cameron and UC Davis’ Katehi

May 16th, 2016 by

It’s a toss-up. Who was suffering more from delusional thinking last month: UK Prime Minister David Cameron or UC Davis Chancellor Linda Katehi? You’ll have to judge for yourself.

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5 Ways Right-Brained PR Pros Can Use Google Analytics

May 10th, 2016 by

Google’s free tool has the power to transform a brand’s understanding of its online presence, which can only lead to a better experience for users. Putting this analytics tool to work within a larger measurement framework has the potential to unleash a kind of transparency to PR work that was at one time unimaginable. This allows communicators to make well-informed decisions backed by data, which can then be used to concretely prove their team’s business contributions to the C-suite.

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Performance Vs. Outcomes: Why You’re Measuring PR All Wrong

April 29th, 2016 by

Measuring PR is a hot topic. Talk to any PR or marketing leader and they want to know which campaigns are paying off, which influencers and reporters are driving engagement, and if their agency retainer is bigger than their ROI.

The problem, of course, is that most leaders aren’t sure how to find those answers. The intention to measure PR accurately is there, but the ability often isn’t.

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7 Principles That Will Align Your PR to Organization Goals [Infographic]

April 27th, 2016 by

Efforts to base public relations activity in sound measurement concepts could use a little extra PR. The originators of the Barcelona Principles have long hoped that their work would take root among communicators struggling to provide the organizational value of their work. So, what’s better PR than a shareable infographic?

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2016 Measurement Hall of Fame Inductees Honored by PR News

April 26th, 2016 by

Behind the scenes, certain heroes have been meeting and debating about the standardization of PR measurement practices, and putting these practices to work and doing, yes, PR, for these practices. At PR News’ annual Measurement Conference at the National Press Club in Washington, D.C., we inducted a few of these heroes into PR News’ Measurement Hall of Fame.

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If You’re Not Measuring, Then You’re Not in PR

April 25th, 2016 by

If you’re measuring every activity because you think more is more and that everything is important, then it’s time to switch lanes. But as you embark on a week of heavy measuring, I realize you might need a pep talk. So here’s a few morsels of wisdom from our conference speakers to get your engine running.

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PR News Measurement Survey: Awareness of Barcelona Principles Trending Upward Slowly

April 25th, 2016 by

Is the glass half empty or half full? That’s the dilemma raised by the latest PR News survey about measurement practices. On the upside, more PR pros appear to be relying on measurement than previously. The flip side is the pace toward a more analytical mindset is incremental.

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6 Tips for Your Measurement Dashboard

April 21st, 2016 by

“It’s not just tracking mentions, but how are you being mentioned, what messages are you getting across!” With this important central concept in mind, Cindy Villafranca, senior specialist, communication & outreach at Southwest Airlines, walked… Continued