Measurement

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10 PR Measurement Dashboard Do’s and Don’ts

March 17th, 2016 by

For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”

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A Tale of Two Dashboards: Which Measurement Tool Is Right for You?

March 17th, 2016 by

When thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.

5 Tips to Prepare for the Ultimate PR & Marketing Question: What’s the ROI?

March 17th, 2016 by

Metrics can demonstrate ROI, but can you demonstrate that you use metrics effectively?

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A Measurement Framework to Help You Improve Your Data Competency

March 14th, 2016 by

Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.

Seven Ways You Can Prove PR’s Worth via ROI

March 7th, 2016 by

Today’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.

Why AVEs Persist as a Metric—and What to Do About It

February 29th, 2016 by

Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.

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6 Tips for Choosing the Perfect Analytics Tool

February 26th, 2016 by

At the PR News Social Media Summit in Huntington Beach, Calif., Sean Swentek, VP of Social Media with Opus Bank, shared with attendees six things to consider when choosing an analytics tool.

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How to Monitor Competitive Intelligence to Drive Your PR Strategy

February 22nd, 2016 by

When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.

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Healthcare Communicators Face Consumer Education Challenges

February 9th, 2016 by

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

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The 4 C’s of an Insightful PR Dashboard

February 1st, 2016 by

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.