Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.
Measurement Hall of Famer Katie Paine will expand on these data points at PR News’ Nov. 18 Measurement Conference in Chicago.
It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.
PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy.
The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.
When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.