Measurement


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You’re a Storyteller First, But Never Forget Your Agency is a Business

In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business. | MORE »

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Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better Quality

Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.” | MORE »

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Gauging What Makes the Top Brands Click

More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand. | MORE »

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How to Optimize Press Releases for Shareability

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE »

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Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This Year

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.  | MORE »

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How To Work Hand in Glove With Marketing

As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop. | MORE »

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On Social Media, Awareness Is Good but Profit Is Better

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.  | MORE »

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5 ‘I’s’ of Social Media ROI

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working? | MORE »

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PR Billing Rates Pegged to the Market

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News. | MORE »

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Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds

More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.  | MORE »

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