Measurement


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10 [Math-free] Steps to Setting Up a Successful Measurement Program

Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers. | MORE »

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How Medtronic Measured Employee Sentiment to Guide Internal PR

Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.  | MORE »

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9 Steps to Optimizing Social Media Content

There are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence. | MORE »

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Katie Paine’s 5 Data Points You Need in Your PR Dashboard

Measurement Hall of Famer Katie Paine will expand on these data points at PR News’ Nov. 18 Measurement Conference in Chicago. | MORE »

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4 Tips to Get the Most Out of PR Measurement

It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal. | MORE »

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14 Tweetable Tips From PR News’ Measurement Hall of Famers

PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy. | MORE »

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9 Issues for a Nationally Televised PR Debate

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […] | MORE »

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5 Aspects of a Successful PR Measurement Plan

The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators. | MORE »

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Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work. | MORE »

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How to Create Content That’s Data Informed, Not Data Driven

When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process. | MORE »

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