Measurement

Seven Ways You Can Prove PR’s Worth via ROI

March 7th, 2016 by

Today’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.

Why AVEs Persist as a Metric—and What to Do About It

February 29th, 2016 by

Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.

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6 Tips for Choosing the Perfect Analytics Tool

February 26th, 2016 by

At the PR News Social Media Summit in Huntington Beach, Calif., Sean Swentek, VP of Social Media with Opus Bank, shared with attendees six things to consider when choosing an analytics tool.

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How to Monitor Competitive Intelligence to Drive Your PR Strategy

February 22nd, 2016 by

When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.

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Healthcare Communicators Face Consumer Education Challenges

February 9th, 2016 by

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

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The 4 C’s of an Insightful PR Dashboard

February 1st, 2016 by

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.

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4 Social Listening Tips to Make Sure You Set the Right Goals

January 27th, 2016 by

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

How to Choose Your PR Dashboard

January 25th, 2016 by

Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports?

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How to Pick the Social Media Analytics Tool That’s Right for You

January 21st, 2016 by

Here’s four things communicators should consider when looking for a social media analytics tool.

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3 Measurement Questions That Will Help Prove PR’s Value

January 11th, 2016 by

By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.