Measurement


avatar

Monitoring Influencers Takes Combo of Manual Labor and Technology

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process. | MORE »

Comments Off

avatar

Monitoring Influencers Takes Combo of Manual Labor and Technology

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process. | MORE »

Comments Off

avatar

Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

Comments Off

avatar

Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

Comments Off

avatar

4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

Comments Off

avatar

4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

Comments Off

avatar

5 Measurement Tips to Create Business Value Through PR

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth. | MORE »

Comments Off

avatar

5 Measurement Tips to Create Business Value Through PR

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth. | MORE »

Comments Off

avatar

Media Analysis Is Incomplete Without Human Intervention

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment. | MORE »

Comments Off

avatar

Media Analysis Is Incomplete Without Human Intervention

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment. | MORE »

Comments Off