Measurement

Making PR Decisions That Are Based on Data (Not Your Gut)

April 23rd, 2013 by

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.

7 Tips for Incorporating KPIs into Your Measurement Strategy

April 19th, 2013 by

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.

Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

April 19th, 2013 by

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.

Measuring Influence Requires More than Counting Social Media Followers

April 15th, 2013 by

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.

Retooling Social Media Metrics To Provide Real, Actionable Insights

April 15th, 2013 by

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

Iron Man and Tony Stark

5 Tips to Get Started With ‘Big Data’

April 12th, 2013 by

With the demand for data scientists high, PR pros must think about how to leverage Big Data.

Meaningful Metrics and Desired Outcomes: Q&A With Dr. Jim Macnamara

April 11th, 2013 by

In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara

In Defense of AVEs

April 9th, 2013 by

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.

Measure for Measure: How to Demonstrate the Value of Social Media

April 2nd, 2013 by

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.

To Banish Doubts About Social ROI, Focus on Tried-and-True Metrics

March 19th, 2013 by

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.