Techniques Outlined For Improving C-Suite Engagement With Employees

September 30th, 2013 by

In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and

Managers Still Need Better Employee Evaluation Metrics

September 27th, 2013 by

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.

Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 20th, 2013 by

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Why Sticky and Shareable Content Matter for PR’s Digital Future

September 19th, 2013 by

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.

How To Improve Finances by Adding a CFO

September 16th, 2013 by

A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do

Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels

September 16th, 2013 by

About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.

What Millennials Can Learn From Graybeards

September 16th, 2013 by

Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.

Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills

September 16th, 2013 by

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM

Infographic: Internet Predictions for 2015

September 6th, 2013 by

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.

PR Insider: 7 SEO Basics Every PR Pro Should Know

September 5th, 2013 by

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game.