Measurement


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Let’s Stop Focusing on the ROI of Public Relations

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals. | MORE »

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Let’s Stop Focusing on the ROI of Public Relations

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals. | MORE »

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Social Media Analysis: Checklist of Questions to Ask—and Test 

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data. | MORE »

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Tip Sheet: Slow and Steady Wins Race in PR Measurement

The overarching theme of November 2011′s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators. | MORE »

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Tip Sheet: Slow and Steady Wins Race in PR Measurement

The overarching theme of November 2011′s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators. | MORE »

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Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

There are five key questions to ask to determine if you are measuring your social media activity effectively. | MORE »

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Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference. | MORE »

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Klout Gives PR Pros Another Reason to Be on Google+

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool. | MORE »

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Don’t Fear Quantitative Information—Put It to Work for Your Clients

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information. | MORE »

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Don’t Fear Quantitative Information—Put It to Work for Your Clients

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information. | MORE »

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