Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet.
Even with all factors stacked in our favor, we have to work harder than ever to engage even those employees who would seem the most engage-able. No surprise, then, that it can be an epic struggle to connect effectively with our non-wired employees.
Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings.
YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you.
Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.
The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.
By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance.