Is ‘Attention Time’ the New Key Metric for Measuring PR Success?

June 25th, 2014 by

Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet.

How To Reach Hard-to-Reach Employees

June 23rd, 2014 by

Even with all factors stacked in our favor, we have to work harder than ever to engage even those employees who would seem the most engage-able. No surprise, then, that it can be an epic struggle to connect effectively with our non-wired employees.


How to Cut Through the Clutter on Google

June 17th, 2014 by

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings.

What YouTube’s Subscriber Count Change Means to You

June 11th, 2014 by

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you.


Infographic: The State of Social Media for PR Pros

June 10th, 2014 by

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.

PR’s Stake in the Evolution of the Internet

May 26th, 2014 by

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.

Decoding the Millennials

May 26th, 2014 by

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.

How to Listen for the ‘Digital Echo’

May 12th, 2014 by

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.

Critical PR Issues Debated at Counselors Academy Event

May 12th, 2014 by

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.

Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics

May 6th, 2014 by

By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance.