Measurement


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In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed. | MORE »

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Pinterest vs. Facebook: The Pros and Cons of Their Traffic

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca. | MORE »

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Pinterest vs. Facebook: The Pros and Cons of Their Traffic

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca. | MORE »

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Monitoring Influencers Takes Combo of Manual Labor and Technology

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process. | MORE »

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Monitoring Influencers Takes Combo of Manual Labor and Technology

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process. | MORE »

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Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

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Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

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4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

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4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

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5 Measurement Tips to Create Business Value Through PR

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth. | MORE »

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