Measurement

Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer

September 30th, 2013 by

PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase.

Techniques Outlined For Improving C-Suite Engagement With Employees

September 30th, 2013 by

In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and

A Fresh Track to Measure PR Campaign Success

September 30th, 2013 by

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media

Managers Still Need Better Employee Evaluation Metrics

September 27th, 2013 by

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.

Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 20th, 2013 by

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Why Sticky and Shareable Content Matter for PR’s Digital Future

September 19th, 2013 by

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.

How To Improve Finances by Adding a CFO

September 16th, 2013 by

A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do

Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels

September 16th, 2013 by

About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.

What Millennials Can Learn From Graybeards

September 16th, 2013 by

Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.

Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills

September 16th, 2013 by

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM