Measurement


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Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization. | MORE »

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Top 5 Digital Skills PR Leaders Need to Master

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management? | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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PR News Q&A With Clinton Schaff: Measuring Social Media Success

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite. | MORE »

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PR News Q&A With Clinton Schaff: Measuring Social Media Success

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite. | MORE »

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Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

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Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

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Tip Sheet: Get a Grip on Conversations: Map a Social Graph

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph. | MORE »

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Tip Sheet: Get a Grip on Conversations: Map a Social Graph

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph. | MORE »

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