4 Tips for Successfully Measuring Your PR Campaign

October 22nd, 2014 by

Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it.

7 Questions to Ask When Developing a PR Measurement Program

October 15th, 2014 by

The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.

Impact, Insight Form the Basis of ROI

October 6th, 2014 by

In the face of all of the change in the industry, there is a constant: Communications can and should drive impact.

Social Media: Companies Wade Into the Talent Pool

September 22nd, 2014 by

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.

Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat

September 18th, 2014 by

PR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways.

6 Key Metrics to Track on Your Measurement Dashboard

September 17th, 2014 by

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact.

It’s Time for PR to Cross the Chasm

September 15th, 2014 by

PR’s failure to demonstrate the associations between what we do and business value creation has perpetuated a vacuum of credibility with the C-suite. Today, with the advent of Big Data and business analytics, fewer and fewer CEOs and CFOs are willing to cut our profession any slack.

The Fickle Consumer

September 15th, 2014 by

Even the most popular brands are not immune to rapidly changing consumer tastes.

Infographic: Measuring Your Content Marketing ROI

August 25th, 2014 by

To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday).

The 8 Essentials of ‘Brand Security’

August 18th, 2014 by

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.