Measurement

Vine Introduces ‘Loops’ Count to Track Video Views

July 2nd, 2014 by

Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach.

4 Social Media KPIs That Will Impress Senior Leaders

June 27th, 2014 by

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.

Is ‘Attention Time’ the New Key Metric for Measuring PR Success?

June 25th, 2014 by

Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet.

How To Reach Hard-to-Reach Employees

June 23rd, 2014 by

Even with all factors stacked in our favor, we have to work harder than ever to engage even those employees who would seem the most engage-able. No surprise, then, that it can be an epic struggle to connect effectively with our non-wired employees.

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How to Cut Through the Clutter on Google

June 17th, 2014 by

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings.

What YouTube’s Subscriber Count Change Means to You

June 11th, 2014 by

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you.

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Infographic: The State of Social Media for PR Pros

June 10th, 2014 by

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.

PR’s Stake in the Evolution of the Internet

May 26th, 2014 by

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.

Decoding the Millennials

May 26th, 2014 by

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.

How to Listen for the ‘Digital Echo’

May 12th, 2014 by

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.