Measurement


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March Madness Social Media Rankings: Kansas Outshines Duke

Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media. | MORE »

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High-Profile Brands Have Low Market Value Problems

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value. | MORE »

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Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a | MORE »

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PRIME Research’s Mark Weiner Dispels Some PR Measurement Myths

In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite. | MORE »

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Tip Sheet: How to Choose a Monitoring & Measurement Firm

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies. | MORE »

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PR News Q&A With Buddy Media’s Michael Jaindl: It’s Time for Timeline

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer. | MORE »

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PR News Q&A With Jason Forget: Focus on Business Outcomes, Not Campaign Outputs

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals. | MORE »

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Apple Supplants Google as Brand With Best Reputation

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history. | MORE »

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5 Tips to Help Brands Find Their True Voice on Digital Platforms

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch. | MORE »

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PR News Q&A With Priya Ramesh: Wear a Marketing Hat for PR Measurement

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?" | MORE »

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