“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago.
A rapidly changing talent pool is just one of several key trends in PR and communications.
From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget.
Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data.
It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is.
In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.
Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.
When we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.
Organizations Put Low Priority on Growing New Leaders; C-Level Execs Unsure About How to Integrate Big DataFebruary 10th, 2014 by PR News
There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed.