Measurement

How To Work Hand in Glove With Marketing

January 6th, 2014 by

As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.

On Social Media, Awareness Is Good but Profit Is Better

January 3rd, 2014 by

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.

5 ‘I’s’ of Social Media ROI

December 23rd, 2013 by

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?

PR Billing Rates Pegged to the Market

December 16th, 2013 by

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.

Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds

December 16th, 2013 by

More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.

PR Measurement: Don’t Get Swamped By Your Data

December 11th, 2013 by

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.

As PR Execs Brace for the New Year, All Roads Lead to the C-Suite

December 9th, 2013 by

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.

Communicators Play Key Role In Reinvention of Sales and Marketing

November 25th, 2013 by

Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.

Wake-Up Call In Survey of PR Profession

November 25th, 2013 by

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.

Stumped on PR Metrics? Try a ‘Hybrid’ Approach

November 20th, 2013 by

“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.