Measurement

As PR Execs Brace for the New Year, All Roads Lead to the C-Suite

December 9th, 2013 by

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.

Communicators Play Key Role In Reinvention of Sales and Marketing

November 25th, 2013 by

Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.

Wake-Up Call In Survey of PR Profession

November 25th, 2013 by

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.

Stumped on PR Metrics? Try a ‘Hybrid’ Approach

November 20th, 2013 by

“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.

4 Tips to Measure the Success of Your Content Strategy

November 18th, 2013 by

Establishing built-in metrics to measure the performance of a content strategy is key to its success.

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels

November 18th, 2013 by

Public Relations professionals are under more and more pressure to measure the results of their work. At the same time, the professional media outlets, which have been the mainstay of the third-party credibility model, continue to crumble while digital communication has taken center stage.

Mobile Devices Are Constantly In Reach; Your Twitter Fans Want a Response to Their Queries (10 Minutes Ago)

November 18th, 2013 by

There were very few investors who waited to jump on Twitter’s IPO when the social networking platform went public on November 7. In a similar vein more than half (53%) of consumers that reach out to brands on Twitter expect a (very) quick follow up, according to a new study.

Digging Deeper on PR Campaign Performance

November 11th, 2013 by

My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.

Break Out the Crystal Ball: 20 Marketing Trends for 2014 (Infographic)

November 1st, 2013 by

Hard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer.

Americans Don’t Want to Work for Companies With Bad Reputations; Millennials Don’t Like Your Email Promos

October 28th, 2013 by

▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate