Measurement


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The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

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Now Hear This: 5 Great Social Media Listening Tools

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs. | MORE »

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Now Hear This: 5 Great Social Media Listening Tools

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs. | MORE »

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5 Tips for Measuring Your Facebook Efforts

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts. | MORE »

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5 Tips for Measuring Your Facebook Efforts

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts. | MORE »

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Handle With Care: Communicating Social Media Metrics to Your Chief Executive

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

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Handle With Care: Communicating Social Media Metrics to Your Chief Executive

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

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Executives Find Measurement, ROI Tough Social Media Nuts to Crack

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge. | MORE »

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Executives Find Measurement, ROI Tough Social Media Nuts to Crack

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge. | MORE »

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Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite. | MORE »

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