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CEO Cred Suffers Biggest Barometer Dip in 9 Years

Edelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies. | MORE »

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7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand. | MORE »

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7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand. | MORE »

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PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy. | MORE »

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PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy. | MORE »

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Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization. | MORE »

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Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization. | MORE »

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Top 5 Digital Skills PR Leaders Need to Master

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management? | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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