Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”
Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This YearJanuary 6th, 2014 by PR News
Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.
A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.
Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?
Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere SecondsDecember 16th, 2013 by PR News
More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.
Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.