Measurement


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Apple Supplants Google as Brand With Best Reputation

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history. | MORE »

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5 Tips to Help Brands Find Their True Voice on Digital Platforms

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch. | MORE »

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PR News Q&A With Priya Ramesh: Wear a Marketing Hat for PR Measurement

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?" | MORE »

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Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement. | MORE »

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New Reputation Index Features Long-Established Brands

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace. | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success. | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success. | MORE »

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Charting the Industry: Is the Blog Fading? Don’t Bet On It

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control. | MORE »

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Charting the Industry: Is the Blog Fading? Don’t Bet On It

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control. | MORE »

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PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit … | MORE »

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