Measurement


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Tip Sheet: How to Choose a Monitoring & Measurement Firm

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies. | MORE »

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PR News Q&A With Buddy Media’s Michael Jaindl: It’s Time for Timeline

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer. | MORE »

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PR News Q&A With Jason Forget: Focus on Business Outcomes, Not Campaign Outputs

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals. | MORE »

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Apple Supplants Google as Brand With Best Reputation

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history. | MORE »

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5 Tips to Help Brands Find Their True Voice on Digital Platforms

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch. | MORE »

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PR News Q&A With Priya Ramesh: Wear a Marketing Hat for PR Measurement

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?" | MORE »

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Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement. | MORE »

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New Reputation Index Features Long-Established Brands

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace. | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success. | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success. | MORE »

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