Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.
When we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.
Organizations Put Low Priority on Growing New Leaders; C-Level Execs Unsure About How to Integrate Big DataFebruary 10th, 2014 by PR News
There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed.
Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?
In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.
The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.
In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.
Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better QualityJanuary 13th, 2014 by PR News
Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”