We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.
In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.
As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way.
Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.
Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]