Measurement


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11 Smart Steps All Communicators Should Take Before Year’s End

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still […] | MORE »

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How to Harness Influencers to Simplify and Improve Your Social Analytics

The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every | MORE »

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media. | MORE »

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4 Key Metrics for Measuring Media Coverage

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign. | MORE »

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How to Use Measurement to Assess What Worked in ’15 and Plan for ’16

Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public. | MORE »

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3 Ways to Tell if Your PR is Working

In order to have an illuminative PR measurement plan it has to be thought about early and often. | MORE »

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From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

In preparation for a successful 2016, here are some tips PR professionals may want to consider. | MORE »

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PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are. | MORE »

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4 Ways to Get the C-Suite to Brag About Your Success

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives. | MORE »

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Measurement: Know Your Goals AND Objectives

You need to see both the forest and the trees when it comes to knowing what you want. | MORE »

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