Measurement

The Fickle Consumer

September 15th, 2014 by

Even the most popular brands are not immune to rapidly changing consumer tastes.

Infographic: Measuring Your Content Marketing ROI

August 25th, 2014 by

To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday).

The 8 Essentials of ‘Brand Security’

August 18th, 2014 by

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.

PR News Announces 2014 Platinum PR Awards Finalists

August 14th, 2014 by

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.

PR News Survey: PR Starts to Take the Lead on Social Media

August 11th, 2014 by

In the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress.

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Proving the Worth of PR by Measuring New Audiences

August 4th, 2014 by

In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process.

It’s Time for Action on PR Standards

July 28th, 2014 by

Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.

How To Clean Up Dirty Data (and Polish PR)

July 28th, 2014 by

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.

3 Questions to Ask When Choosing a PR Measurement Partner

July 25th, 2014 by

If you are not an expert yourself, it’s recommended that you align with strategic partners, firms and/or resources that specialize in PR measurement.