Measurement

It’s Time for Action on PR Standards

July 28th, 2014 by

Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.

How To Clean Up Dirty Data (and Polish PR)

July 28th, 2014 by

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.

3 Questions to Ask When Choosing a PR Measurement Partner

July 25th, 2014 by

If you are not an expert yourself, it’s recommended that you align with strategic partners, firms and/or resources that specialize in PR measurement.

3 Assumptions to Avoid When Building Reputation

July 16th, 2014 by

It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management.

Download Big Data Applications for PR Purposes

July 14th, 2014 by

Many early adopters realize that data itself is not particularly valuable without the expertise required to interpret the information, and to identify and select from a variety of scenarios to achieve the optimal outcome.

3 PR Tips to Jump-Start Your Visual Content SEO

July 9th, 2014 by

A picture is worth a thousand words. It’s a cliché because it’s true. And when it comes to search engine optimization (SEO), the phrase is more than apt. That’s because in the rough-and-tumble world of SEO adding visual content significantly boosts the odds that your message will flow to the top of the Google rankings.

What Really Gets People to Take Action? A New Metric to Help Find the Answer

July 7th, 2014 by

Participant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times.

Vine Introduces ‘Loops’ Count to Track Video Views

July 2nd, 2014 by

Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach.

4 Social Media KPIs That Will Impress Senior Leaders

June 27th, 2014 by

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.

Is ‘Attention Time’ the New Key Metric for Measuring PR Success?

June 25th, 2014 by

Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet.