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It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is.
In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.
More than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW.
There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed.
In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.
The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.
In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.