Measurement


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Not Measuring Your Social Media Efforts? What Are you Waiting For?

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts. | MORE »

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Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity. | MORE »

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Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity. | MORE »

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For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

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For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

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The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

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The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

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Now Hear This: 5 Great Social Media Listening Tools

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs. | MORE »

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Now Hear This: 5 Great Social Media Listening Tools

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs. | MORE »

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5 Tips for Measuring Your Facebook Efforts

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts. | MORE »

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