Measurement


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Tip Sheet: Account For Sponsorship’s Real Value

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth. | MORE »

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Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones. | MORE »

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Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones. | MORE »

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Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors. | MORE »

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Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors. | MORE »

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Not Measuring Your Social Media Efforts? What Are you Waiting For?

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts. | MORE »

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Not Measuring Your Social Media Efforts? What Are you Waiting For?

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts. | MORE »

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Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity. | MORE »

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Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity. | MORE »

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For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

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