Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.
If you are not an expert yourself, it’s recommended that you align with strategic partners, firms and/or resources that specialize in PR measurement.
It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management.
A picture is worth a thousand words. It’s a cliché because it’s true. And when it comes to search engine optimization (SEO), the phrase is more than apt. That’s because in the rough-and-tumble world of SEO adding visual content significantly boosts the odds that your message will flow to the top of the Google rankings.
Participant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times.
Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach.
Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.
Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet.