Measurement


avatar

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity. | MORE »

Comments Off

avatar

For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

Comments Off

avatar

For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

Comments Off

avatar

The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

2 Comments

avatar

The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

Comments Off

avatar

Now Hear This: 5 Great Social Media Listening Tools

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs. | MORE »

Comments Off

avatar

Now Hear This: 5 Great Social Media Listening Tools

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs. | MORE »

Comments Off

avatar

5 Tips for Measuring Your Facebook Efforts

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts. | MORE »

1 Comment

avatar

5 Tips for Measuring Your Facebook Efforts

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts. | MORE »

Comments Off

avatar

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

Comments Off