Measurement


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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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Time for a Change? Identifying Attributes Drives Rebrand Research

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings. | MORE »

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Time for a Change? Identifying Attributes Drives Rebrand Research

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings. | MORE »

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In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed. | MORE »

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In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed. | MORE »

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Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months. | MORE »

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Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months. | MORE »

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Pinterest vs. Facebook: The Pros and Cons of Their Traffic

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca. | MORE »

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Pinterest vs. Facebook: The Pros and Cons of Their Traffic

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca. | MORE »

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