In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara
PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.
PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.
Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.
Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.