Measurement


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Charting the Industry: How Big is Big Data for PR Execs?

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics. | MORE »

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Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions. | MORE »

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When Your Best Impression is Your Worst: Metrics Beyond the Obvious

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros. | MORE »

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Big Opportunity: 3 Tips for Getting a Better Read on Data

Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field. | MORE »

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Data Inches Closer to the Core of Marketing Communications

Study points to the growing demand among companies for data that can drive strategic marketing decisions. | MORE »

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Rise of Data and Online Analytics Offers PR Executives a New Pitch

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data. | MORE »

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Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns

Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly. | MORE »

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Tip Sheet: Account For Sponsorship’s Real Value

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth. | MORE »

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Tip Sheet: Account For Sponsorship’s Real Value

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth. | MORE »

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Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media. | MORE »

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