Measurement


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In Defense of AVEs

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.  | MORE »

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Measure for Measure: How to Demonstrate the Value of Social Media

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities. | MORE »

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To Banish Doubts About Social ROI, Focus on Tried-and-True Metrics

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.  | MORE »

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8 Tips for Measuring the ROI of Social Media

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.  | MORE »

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To Combat ‘Facebook Fatigue,’ Give the Audience a Content Jolt

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more. | MORE »

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The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured. | MORE »

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AMEC’s Valid Metrics Framework: Magic Measurement Bullet?

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI. | MORE »

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Charting the Industry: How Big is Big Data for PR Execs?

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics. | MORE »

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Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions. | MORE »

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When Your Best Impression is Your Worst: Metrics Beyond the Obvious

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros. | MORE »

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