There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.
Most Americans Take A Dim View of the Federal Govt.; Marketers Shift Channel Focus to Content Marketing
A recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013.
Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.
Millennial Moms Engage More Deeply in Social Channels; Mobile Traffic Stalls in the First Quarter (As Usual)
Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.
A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.
Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.