Measurement

DATA IMAGE

How B2B Companies Are Converting Data Into Content

May 20th, 2015 by

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how… Continued

Is Your Content Ready for Prime Time?

May 11th, 2015 by

If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight.

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3 Tips to Make PR and IT Work Together More Effectively

May 6th, 2015 by

In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.

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7 Client Mistakes Made by PR Agencies

May 5th, 2015 by

In the current economic climate, PR agencies have to make sure that they are able to deliver quality work to their clients—and then some. But even the best agencies are prone to trip up every now and again.

Take Twitter Analytics Into Account

April 27th, 2015 by

Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job.

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4 Inducted Into PR News’ Measurement Hall of Fame

April 20th, 2015 by

PR News inducted four new members of its PR Measurement Hall of Fame at its Measurement Conference April 20 at Washington, D.C.’s National Press Club.

Communicators Scramble to Consolidate PR Metrics

April 20th, 2015 by

Long the 800-pound gorilla in the room, PR measurement arguably remains the most nettlesome aspect of business communications, influencing how PR will be treated during budget season as well as PR executives’ job security and performance.

When the Numbers Are the Story

April 20th, 2015 by

More than ever, B2B communicators realize the value of using proprietary research to build content and narratives that strengthen brand reputation, promote thought leadership and enhance the visibility of important messages. To successfully deliver on communication objectives, maximize media exposure and engage targeted stakeholders, we’ve found a few best practices for B2B communication leaders.

How to Fuel Your PR Measurement Effort

April 20th, 2015 by

Call it “analysis paralysis,” wherein communicators get stuck moving from Point A to Point B. The most common problem for measurement is that PR pros are inundated with metrics. Here are some additional tips on making sure PR measurement doesn’t get the best of you (or your budget).

Survey: PR Still Spotty on Measurement

April 20th, 2015 by

A PR News survey which questioned 125 PR and marketing executives found that, when it comes to PR measurement and analytics, there remains a significant gap between rhetoric and reality.