Internal Communication


avatar

Letting Social Natives Take the Lead

The irony of a PR executive falling victim to social media isn’t lost on me; however, as a Millennial who lives and breathes all things social, it boggles my mind at how little some of us know about these platforms.  | MORE »

Comments Off

avatar

‘Old School’ Print Magazine Boosts Insurance Brand

Long before “brand journalism” and “content marketing” became sexy buzzwords, custom publishing was connecting brands to their customers with targeted content. | MORE »

Comments Off

avatar

Where Sharing Can Shape Strategy

Whatever the case, the gap continues to narrow between what “they,” the C-suite, know and what “we” (employees) don’t.  | MORE »

Comments Off

avatar

Strengthening Ties With C-Suite Executives

By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work. | MORE »

Comments Off

avatar

For PR Pros, Bonding With Sales Reps Should Be Top Priority

Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines. | MORE »

Comments Off

avatar

5 Tips to Using Metrics to Transform Perceptions of PR

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived. | MORE »

1 Comment

avatar

The Gap Sends a Message About the Minimum Wage

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees. | MORE »

1 Comment

avatar

What’s the Best Way to Defuse a Tense Situation within the Workplace?

A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension. | MORE »

1 Comment

avatar

Getting a Better Handle on Pay Scale in PR

Being able to acquire and retain the best and brightest talent in the industry is the competitive advantage. So, how do you get a handle on what to pay your junior employees, senior executives, and everyone in between? | MORE »

Comments Off

avatar

10 Favorite Employee Perks of PR Pros

We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food. | MORE »

1 Comment