Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]
Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […]
The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.
To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.
Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.