Internal Communication

PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

August 3rd, 2015 by

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.

10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

August 3rd, 2015 by

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.

Secret to Acing a PR Job Interview

August 3rd, 2015 by

“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.”

3 Ways a B2B Software Company Improved Its Integrated Communications

August 3rd, 2015 by

Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge.

6 Ways to Integrate Employees Into Your Organizational Messaging

July 27th, 2015 by

To be effective, PR, internal communications, marketing, advertising and government affairs need to be integrated. Consistent messaging through all channels is essential and employees should not be lost in the mix.

Silo-busting

PR is Sales is Marketing is Advertising

July 23rd, 2015 by

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]

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Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together

July 21st, 2015 by

PR pros should pay careful attention to the hacking of AshleyMadison.com.

How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

July 20th, 2015 by

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.

Two-Way Communication Key to Get Millennials to Think Strategically

July 20th, 2015 by

For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.

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3 Things an Expert Media Trainer Needs to Do

July 15th, 2015 by

Providing media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators.