Internal Communication

Leading the Charge: 5 Steps to Get Salespeople on Board With PR

August 24th, 2015 by

Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.

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‘PR’ Stands for ‘Public Relations,’ in Case Your CEO Forgot

August 20th, 2015 by

Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […]

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7 Public Speaking Rules to Live By

August 20th, 2015 by

It’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.

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5 Skills For Better Strategic Communications

August 19th, 2015 by

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.

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6 Thought Leadership Tips for PR Pros

August 18th, 2015 by

In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.

Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture

August 17th, 2015 by

The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.

How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story

August 17th, 2015 by

To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.

How PR Can Take Ownership of Integrated Brand Communications

August 17th, 2015 by

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.

5 Steps to Building a Winning Content Strategy

August 17th, 2015 by

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.

Larger Agencies Look to Hourly Billing Rates to Make Up for Recent Losses

August 10th, 2015 by

We noted recently that PR agencies with revenue of $10 million to $25 million (or more) took a hit on their operating profit due to increased staffs, compared with agencies with lower revenue (PR News, July 20). Now larger agencies are trying to make up for their losses.