Here are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.
The release of the Apple Watch is a reminder of how fast consumer tastes are changing.
▶ It’s kind of funny to say, but Under Armour was a risk . I was very well established at Reebok . This opportunity [with Under Armour] came up in 2008 and at first I actually declined. I didn’t want to
Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.
If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.
Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership.
A poorly managed organization—particularly one in which employees are discouraged from raising legitimate concerns—is ripe for PR crises that could adversely impact a company, its employees, customers, investors and other stakeholders.
Just like a virus, relationship toxins can’t be quickly eradicated once they’re in your brain; however, they’re susceptible to inoculation. Once you know they exist, you can build natural defenses to prevent them from taking root in the future.