Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.
Internal Communication
Brand Changes Mean Having New Conversations
March 23rd, 2015 by PRNEWSSpring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.
Bring New Disciplines Into the PR Fold
March 23rd, 2015 by PRNEWSKelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.
How PR Can Take a Seat at the Revenue Table
March 23rd, 2015 by Liz McClellanWhen PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.
3 PR Lessons From Starbucks’ #RaceTogether Campaign
March 18th, 2015 by Matthew SchwartzWhile some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.
St. Patrick’s Day May Be PR Remedy for What Ails Guinness
March 17th, 2015 by Matthew SchwartzA special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.
Annual Reports: Not Sexy, But Crucial
March 16th, 2015 by PRNEWSThe fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.
Thoughts About Opening a New Shop
March 16th, 2015 by Kelly Penton ChaconHere are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.
How is Your Online Video Developing as a PR Tool?
March 16th, 2015 by PRNEWSA few ways to focus on your audience.
The Week in PR—March 16, 2015
March 16th, 2015 by PRNEWSApple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.