For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.
Internal Communication
A Recipe for McDonald’s’ Image Problems: You Should Want Fries With That
May 14th, 2015 by Seth Arenstein“Know Thyself” —inscribed on the forecourt of the Temple of Apollo at Delphi *** In 1967, in what seemed like a far less-complicated time, a McDonald’s TV commercial, borrowing the tune from “Down by the… Continued
Did Silos, Groupthink Ignite Bud Light Debacle?
May 11th, 2015 by PRNEWSBud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process.
Steering the Right Content
May 11th, 2015 by PRNEWSFor Jeff Kuhlman, VP of global communications for Nissan Motor Co., it’s crucial to get out the company message as it relates to the three biggest challenges facing the automotive industry: autonomous driving; zero emissions; and the connected car.
What Pro Sports Say About PR
May 11th, 2015 by PRNEWSAn axiom in pro sports is that there is no such thing as an off season. Athletes keep themselves in shape year round and sports execs constantly seek ways to improve their team’s competitive edge. Ditto for PR.
Hard Work Begets Talent
May 11th, 2015 by PRNEWS“My parents taught me quitting is not an option. My mom is an educator and my dad was a forester. They were all about giving back to the community. Although I’ve had great jobs and some not-so-great jobs, I’ve never quit a job.”
7 Ways to Manage the Press Release Approval Process
May 7th, 2015 by Steve GoldsteinGoogle started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
3 Tips to Make PR and IT Work Together More Effectively
May 6th, 2015 by Matthew SchwartzIn the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.
8 Benefits of Business Blogging [Infographic]
May 6th, 2015 by Richard BrownellBlogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.
PR Insider: Handling Communications During a Product Recall
May 4th, 2015 by Todd HarrisPreparation is crucial in communicating with the public, the media, and employees about a product recall.