The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.
Internal Communication
4 Ways to Avoid Overservicing PR Clients
June 22nd, 2015 by Kelly WomerOverservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained.
Toshiba Uses Strategic Meetings to Integrate and Boost Communications
June 22nd, 2015 by PRNEWSWhen Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment
For Better Results, PR Leaders May Need to Adopt a Rookie Mindset
June 16th, 2015 by Christine M. CourardRookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution.
3 Ways to Stay Focused on Your PR Objectives
June 15th, 2015 by Carrie FoxIn PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.
Would You Like Ice Cream with Your Omelette? How to Surprise, Delight and Build Loyalty
June 15th, 2015 by Diane SchwartzIt’s not every day that you get a free scoop of ice cream with your bacon and eggs, unless you’re eating breakfast at Lou Mitchell’s. The iconic Chicago diner has been surprising first-time customers and… Continued
The Week in PR, June 8 – June 15
June 15th, 2015 by PRNEWSNBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.
Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates
June 15th, 2015 by PRNEWSWith the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.
Bake in PR Measurement First
June 15th, 2015 by Liz Sophia (McClellan)There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.
Bad News Lingers: Takeaways From FIFA
June 15th, 2015 by Katie PaineWhen an organization’s response (or lack thereof) only helps to prolong a crisis.