Internal Communication

2015 Digital PR Awards: Employee Communications Online

November 9th, 2015 by

Winner: PayPal with MSLGROUP – “Be the Customer” Challenge Sparks PayPal Growth Surge Rallying more than 15,000 employees around the world to become PayPal brand advocates required clear objectives, careful planning and outside-the-lines creativity. It… Continued

2015 Digital PR Awards: Intranet

November 9th, 2015 by

Winner: COTY Inc. – The House The House, inspired by a designer’s house, is an internal intranet designed for employees to utilize with responsive content that makes them feel connected to the culture of COTY,… Continued

2015 Digital PR Awards: Microsite/ Custom Site

November 9th, 2015 by

Winner: Ruder Finn – Citi Fitness Challenge Ruder Finn worked with Citi’s Health and Wellness Team to develop a global Citi Fitness program, which motivated employees to be more active in their everyday lives and… Continued

2015 Digital PR Awards: Online News Room

November 9th, 2015 by

Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health… Continued

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4 Steps Toward a Productive PR Team

November 4th, 2015 by

Here are some tips for creating a solid PR communications team that is dedicated, productive and creative.

5 Tips to Launch an Electrifying Corporate Narrative

November 2nd, 2015 by

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

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4 Social Components of the CMO’s Toolkit

October 29th, 2015 by

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.

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Sell PR Data to Senior Execs First—Then Sell Them on PR

October 28th, 2015 by

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.

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Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]

Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration

October 26th, 2015 by

It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.