Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained.
When Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment
Rookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution.
In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.
When an organization’s response (or lack thereof) only helps to prolong a crisis.
There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.
A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.