Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.
Winner: Amy Haran, USANA Health Sciences, Executive Director of Communications With more than 13 years of diverse experience, including leading creative and communication teams and collaborating with international markets, Amy Haran understands the importance of… Continued
At ADP, the primary focus of marketing, corporate communications, and PR is on storytelling. And, as a company that believes people are any organization’s greatest asset, ADP strives to maintain flexible practices to allow for… Continued
PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.
Winner: PayPal with MSLGROUP – “Be the Customer” Challenge Sparks PayPal Growth Surge Rallying more than 15,000 employees around the world to become PayPal brand advocates required clear objectives, careful planning and outside-the-lines creativity. It… Continued
Winner: Ruder Finn – Citi Fitness Challenge Ruder Finn worked with Citi’s Health and Wellness Team to develop a global Citi Fitness program, which motivated employees to be more active in their everyday lives and… Continued