No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.
What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]
It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.
Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.
Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.
Southwest Airlines’ social business org chart.
Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]