To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.
Internal communications and employee engagement become hot topics whenever communicators talk shop.
CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
Katie Paine, Ronn Torossian and others look at PR trends for 2016.
Winner: Amy Haran, USANA Health Sciences, Executive Director of Communications With more than 13 years of diverse experience, including leading creative and communication teams and collaborating with international markets, Amy Haran understands the importance of… Continued
At ADP, the primary focus of marketing, corporate communications, and PR is on storytelling. And, as a company that believes people are any organization’s greatest asset, ADP strives to maintain flexible practices to allow for… Continued