Your messaging can gain a lot from working across borders, and the different perspectives people may offer.
PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.
Winner: PayPal with MSLGROUP – “Be the Customer” Challenge Sparks PayPal Growth Surge Rallying more than 15,000 employees around the world to become PayPal brand advocates required clear objectives, careful planning and outside-the-lines creativity. It… Continued
Winner: Ruder Finn – Citi Fitness Challenge Ruder Finn worked with Citi’s Health and Wellness Team to develop a global Citi Fitness program, which motivated employees to be more active in their everyday lives and… Continued
Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health… Continued
No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.