Internal Communication

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How PayPal and Its Agency Engaged Employees to Increase Revenue

January 15th, 2016 by

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.

Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings

January 11th, 2016 by

Internal communications and employee engagement become hot topics whenever communicators talk shop.

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10 Rules for Writing Great Social Media Content

January 6th, 2016 by

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

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Cutting Through the Clutter with Clever, Campy Videos

December 24th, 2015 by

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”

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5 PR Trends to Look for in 2016, So Sayeth the Queen

December 22nd, 2015 by

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

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Infographic: The True Life of a PR Professional

December 18th, 2015 by

Please take a look below at this light-hearted infographic by Upraise PR that takes a moment to have some fun with the world of public relations. Enjoy!

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PR Beliefs Old and New

December 16th, 2015 by

Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.

2015 PR People Awards: Internal Communicator of the Year

December 9th, 2015 by

Winner: Amy Haran, USANA Health Sciences, Executive Director of Communications With more than 13 years of diverse experience, including leading creative and communication teams and collaborating with international markets, Amy Haran understands the importance of… Continued

2015 Top Places to Work in PR: ADP, LLC

December 9th, 2015 by

At ADP, the primary focus of marketing, corporate communications, and PR is on storytelling.  And, as a company that believes people are any organization’s greatest asset, ADP strives to maintain flexible practices to allow for… Continued

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PR Without Borders

December 7th, 2015 by

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.