Internal Communication


avatar

Peel the Layers of KPIs for Better Social Insights

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors? | MORE »

Comments Off

avatar

Storytelling Can Humanize Executives

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task. | MORE »

Comments Off

avatar

Sustainability Reports as Content Farms

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message. | MORE »

Comments Off

avatar

Key Questions for New Business

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations. | MORE »

Comments Off

avatar

How to Use Thought Leadership to Energize Your Brand

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition. | MORE »

1 Comment

avatar

How Social Listening Can Help Make Sense of Your Brand’s Online Reputation

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels. | MORE »

Comments Off

avatar

5 Tips to Help PR and IT Work Together

The growing connection between PR and IT can really help lead an organization in the direction of innovation and change. Mobilizing these two departments to find synergies will help them work together to achieve the same goals. | MORE »

Comments Off

avatar

Video, Coding, Web and Data Skills Critical for Advancement in PR, But Training Is Lagging

Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen millennials in PR and communications who gathered last month for PR News’ inaugural Millennial Roundtable. | MORE »

Comments Off

avatar

7 PR Tips Not (Easily) Found In Your AP Style Guide

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.  | MORE »

Tags: | 1 Comment

avatar

How B2B Companies Are Converting Data Into Content

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »

Comments Off