Internal Communication


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PR, Marketing and Advertising Syncing Up

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia. | MORE »

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Sharing Stories Is Job One

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.  | MORE »

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Creating a Sense of Urgency for Communicators

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion. | MORE »

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8 Phrases and Clichés to Avoid in Your Writing

Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing. | MORE »

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It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.

As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied. | MORE »

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Exec Coaching Can Boost Productivity

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals. | MORE »

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How to Give an Effective PR Presentation, Let Us Count the Ways

While many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake. | MORE »

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Wrestling With Corporate Storytelling

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators. | MORE »

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How to Boost Budget for PR Measurement

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios. | MORE »

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Talent Triage: Finding and Training Tomorrow’s CCOs

There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers. | MORE »

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