Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.
Internal Communication
How to Tell Your CEO It’s Time to Radically Change Your Communications Strategy
March 17th, 2016 by Steve GoldsteinPwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan… Continued
3 Questions CEOs Always Ask About PR
March 17th, 2016 by Ian James WrightWhen there’s a disconnect between the C-suite’s concerns and your PR efforts, you’re asking for trouble.
How PR Pros Can Turn Smart CEOs Into Dynamic Communicators
March 7th, 2016 by Jack Modzelewski & J.J. CarterSavvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.
Tapping Internal Talent to Build a Low-Cost Development Program
February 22nd, 2016 by Susan DeMory, Corporate Relations Manager, Allstate Insurance CompanyHow do you take your corporate communications department from best in class to world class?
4 Tips for PR Leaders to Raise Their Energy Level and Improve Engagement
February 22nd, 2016 by Lara Siegel, CEO, OpenICoachingWhen it comes to professional development, PR leader often fall short on understanding the influence of of using frameworks and filters.
3 Bad Habits PR Pros Should Break to Be Taken Seriously as Business Leaders
February 21st, 2016 by Chris SeymourSharon Reis, partner at GYMR Public Relations and a speaker at PR News’ upcoming Business Leadership Boot Camp for Communicators on March 14 in Washington, D.C., lists some habits PR pros need to break to take a more business-focused, bottom-line approach to all their efforts.
4 Rules for Making Your CEO Part of Your PR Programs
February 21st, 2016 by Chris SeymourJill Zuckman, managing director of SKDKnickerbocker and a speaker at PR News’ Business Leadership for Communicators Boot Camp on March 14 in Washington, D.C., shares four recommendations to mitigate the risks of involving the CEO directly in your PR programs.
7 PR Leadership Do’s and Don’ts
February 17th, 2016 by Chris SeymourWhen it comes to leadership, there are many people who get it right, but far too many people get it wrong.
Who Gets Your Vote for 2016’s Spokesperson of the Year?
February 9th, 2016 by Steve GoldsteinWell, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks… Continued