Internal Communication

Twitter was abuzz on National Equal Pay Day. Top tweeters seemed to be politicians, political organizations, media brands and unions. A few brands touted their gender-neutral compensation bona fides today on social. On the other hand, many brands seemed to approach the day cautiously, preferring to remain silent on social rather than wade in on what could be seen as a controversial topic.

Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan… Continued

When there’s a disconnect between the C-suite’s concerns and your PR efforts, you’re asking for trouble.

Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.

How do you take your corporate communications department from best in class to world class?

When it comes to professional development, PR leader often fall short on understanding the influence of of using frameworks and filters.

Sharon Reis, partner at GYMR Public Relations and a speaker at PR News’ upcoming Business Leadership Boot Camp for Communicators on March 14 in Washington, D.C., lists some habits PR pros need to break to take a more business-focused, bottom-line approach to all their efforts.

Jill Zuckman, managing director of SKDKnickerbocker and a speaker at PR News’ Business Leadership for Communicators Boot Camp on March 14 in Washington, D.C., shares four recommendations to mitigate the risks of involving the CEO directly in your PR programs.

When it comes to leadership, there are many people who get it right, but far too many people get it wrong.