Internal Communication

When Companies Make Layoffs, PR Needs to Set the Tone

October 27th, 2014 by

There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs.

Wrestling With Corporate Storytelling

October 27th, 2014 by

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators.

How to Boost Budget for PR Measurement

October 27th, 2014 by

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios.

Talent Triage: Finding and Training Tomorrow’s CCOs

October 27th, 2014 by

There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers.

3 PR Tips for Getting Reporters to Take Note of Your Press Releases

October 23rd, 2014 by

PR pros are increasingly enamored by social media channels and other digital platforms that are transforming business communications. Then there’s the press release, which doesn’t get nearly as much love as of late.

No Apologies in PR Council Rebranding

October 22nd, 2014 by

At yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m sorry” is used too freely by women, according to Rafferty. It’s usually a thoughtless preamble to a statement or mere […]

Sesame Street Using Technology to Boost Literacy

October 20th, 2014 by

This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy.

How Social Media Is Altering IR/PR

October 20th, 2014 by

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.

3 PR Tactics to Strategically Enable Sales Lift

October 20th, 2014 by

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.

PR Insider: Corporate Communications and Civilian Safety

October 14th, 2014 by

There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience.