Linda Rutherford, who leads PR at Southwest Airlines, talks about how to motivate her communications team and the role of storytelling at the company.
Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.
IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications.
According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better.
For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.
Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.
Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.
As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.