Internal Communication

5 PR Tips on Crafting a Compelling Biography

November 25th, 2014 by

More often than not, reading a typical corporate biography is the equivalent of watching paint dry. It’s a lost (and low-cost) opportunity to enhance the value of PR.

Helping the PR Team Soar

November 24th, 2014 by

Linda Rutherford, who leads PR at Southwest Airlines, talks about how to motivate her communications team and the role of storytelling at the company.

Communication Lessons From the Ebola Outbreak

November 24th, 2014 by

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.

Branded Content is Now Top Priority

November 24th, 2014 by

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.

How to…Strategize for Mobile Apps

November 24th, 2014 by

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution?

IBM’s New Email Service ‘Verse’ Learns and Predicts User Behavior

November 19th, 2014 by

IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications.

‘Facebook at Work’ Looks to Take Over Office Communications

November 17th, 2014 by

According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better.

5 PR Tips for Writing Speeches That Are Sure to Engage the Audience

November 10th, 2014 by

For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.

PR, Marketing and Advertising Syncing Up

November 10th, 2014 by

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.

Sharing Stories Is Job One

November 10th, 2014 by

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.