Internal Communication

Creating a Sense of Urgency for Communicators

November 10th, 2014 by

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion.

8 Phrases and Clichés to Avoid in Your Writing

November 6th, 2014 by

Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.

It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.

November 4th, 2014 by

As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.

Exec Coaching Can Boost Productivity

November 3rd, 2014 by

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals.

How to Give an Effective PR Presentation, Let Us Count the Ways

October 27th, 2014 by

While many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake.

When Companies Make Layoffs, PR Needs to Set the Tone

October 27th, 2014 by

There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs.

Wrestling With Corporate Storytelling

October 27th, 2014 by

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators.

How to Boost Budget for PR Measurement

October 27th, 2014 by

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios.

Talent Triage: Finding and Training Tomorrow’s CCOs

October 27th, 2014 by

There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers.

3 PR Tips for Getting Reporters to Take Note of Your Press Releases

October 23rd, 2014 by

PR pros are increasingly enamored by social media channels and other digital platforms that are transforming business communications. Then there’s the press release, which doesn’t get nearly as much love as of late.