While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.
The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.
Winner: Debbie Helvig, Employee Engagement and Communications Executive, Bank of America Debbie Helvig leads enterprise communications and employee engagement for Bank of America. This includes oversight of company-wide internal communications; employee channels, including an intranet… Continued
The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong.
The discussion about how PR pros can get a “seat at the table” is a perennial issue. In many organizations there hasn’t been an expectation that PR could or even should drive business results. When you think like a C-suite executive about business value, you can creatively implement meaningful measurements that connect to the overall health of your organization.
On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience.
The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch.