Internal Communication


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The Stylebook to Help PR Pros Create Their Own Writing Style

If PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.  | MORE »

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The Path to Purchase (Increasingly) Starts With Mobile; Employee Relations A Tonic For Workplace Misconduct?

Mobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.  | MORE »

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Pressure Increases on PR Agencies To Become More Business Savvy

The theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. The moniker of the meeting was a play on the city’s slogan: Keep Austin Weird. | MORE »

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Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy. | MORE »

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How to Win Over Your IT Department

For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.  | MORE »

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Melding Your Offline and Online Communications

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.  | MORE »

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Reach Non-Wired Employees

We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.  | MORE »

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Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.  | MORE »

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Moving Beyond Communicators’ Comfort Zone

Communicators must learn to work well behind the borders of their department. Here’s how. | MORE »

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3 Ways to Convince C-level Executives to Invest in Social

Here’s how to convince your boss to back social spending. | MORE »

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