Internal Communication

Helping the PR Team Soar

November 24th, 2014 by

Linda Rutherford, who leads PR at Southwest Airlines, talks about how to motivate her communications team and the role of storytelling at the company.

Communication Lessons From the Ebola Outbreak

November 24th, 2014 by

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.

IBM’s New Email Service ‘Verse’ Learns and Predicts User Behavior

November 19th, 2014 by

IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications.

‘Facebook at Work’ Looks to Take Over Office Communications

November 17th, 2014 by

According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better.

5 PR Tips for Writing Speeches That Are Sure to Engage the Audience

November 10th, 2014 by

For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.

Sharing Stories Is Job One

November 10th, 2014 by

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.

Creating a Sense of Urgency for Communicators

November 10th, 2014 by

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion.

PR, Marketing and Advertising Syncing Up

November 10th, 2014 by

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.

8 Phrases and Clichés to Avoid in Your Writing

November 6th, 2014 by

Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.

It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.

November 4th, 2014 by

As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.