Internal Communication

5 PR Tips for Writing Speeches That Are Sure to Engage the Audience

November 10th, 2014 by

For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.

PR, Marketing and Advertising Syncing Up

November 10th, 2014 by

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.

Sharing Stories Is Job One

November 10th, 2014 by

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.

Creating a Sense of Urgency for Communicators

November 10th, 2014 by

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion.

8 Phrases and Clichés to Avoid in Your Writing

November 6th, 2014 by

Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.

It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.

November 4th, 2014 by

As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.

Exec Coaching Can Boost Productivity

November 3rd, 2014 by

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals.

How to Give an Effective PR Presentation, Let Us Count the Ways

October 27th, 2014 by

While many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake.

When Companies Make Layoffs, PR Needs to Set the Tone

October 27th, 2014 by

There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs.

Wrestling With Corporate Storytelling

October 27th, 2014 by

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators.