Internal Communication

Create a Balance Sheet for the C-Suite

December 8th, 2014 by

The discussion about how PR pros can get a “seat at the table” is a perennial issue. In many organizations there hasn’t been an expectation that PR could or even should drive business results. When you think like a C-suite executive about business value, you can creatively implement meaningful measurements that connect to the overall health of your organization.

Going to a Cocktail Party Can Help Your PR Writing

December 8th, 2014 by

On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience.

Hershey’s Moving Away From Corn Syrup, But Not Communicating the Move Very Well

December 3rd, 2014 by

The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch.

5 PR Tips on Crafting a Compelling Biography

November 25th, 2014 by

More often than not, reading a typical corporate biography is the equivalent of watching paint dry. It’s a lost (and low-cost) opportunity to enhance the value of PR.

Branded Content is Now Top Priority

November 24th, 2014 by

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.

How to…Strategize for Mobile Apps

November 24th, 2014 by

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution?

Helping the PR Team Soar

November 24th, 2014 by

Linda Rutherford, who leads PR at Southwest Airlines, talks about how to motivate her communications team and the role of storytelling at the company.

Communication Lessons From the Ebola Outbreak

November 24th, 2014 by

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.

IBM’s New Email Service ‘Verse’ Learns and Predicts User Behavior

November 19th, 2014 by

IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications.

‘Facebook at Work’ Looks to Take Over Office Communications

November 17th, 2014 by

According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better.