How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.
The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.
Content marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.
The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.
Winner: Debbie Helvig, Employee Engagement and Communications Executive, Bank of America Debbie Helvig leads enterprise communications and employee engagement for Bank of America. This includes oversight of company-wide internal communications; employee channels, including an intranet… Continued
The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong.