CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence
Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.
Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.
The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.
Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications
By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.
Poor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures.
Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.