For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.
As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.
We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.
Communicators must learn to work well behind the borders of their department. Here’s how.
With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.
From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.
It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.
You may think you’re in communications, but you’re really in inbox management.