On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience.
The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch.
Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.
IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications.
According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better.
For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.