It’s increasingly becoming a reality in the communications world that once sequestered departments are now finding themselves working closely with colleagues they seldom encountered previously. For many, the breaking down of institutional borders between an organization’s various departments is a welcome trend. Even if a tumbling of silos has been a long time coming, the question of how to get all these different people with specialized functions working together efficiently isn’t any easier to answer.
In an April 27 interview with the Wall Street Journal, the Lego Group essentially blamed low-level employees for a crisis involving an artist’s request for a bulk order of its plastic blocks. Even if all this was the result of a misunderstanding by a customer service employee, is it good PR to focus on employee mistakes in the Wall Street Journal?
Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.
Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.
How do you take your corporate communications department from best in class to world class?
When it comes to our own professional development, however, we often fall short in understanding the full impact of framework and filters on our ultimate success.
Sharon Reis, partner at GYMR Public Relations and a speaker at PR News’ upcoming Business Leadership Boot Camp for Communicators on March 14 in Washington, D.C., lists some habits PR pros need to break to take a more business-focused, bottom-line approach to all their efforts.
Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.