Internal Communication


avatar

How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story

To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy. | MORE »

Leave a comment

avatar

How PR Can Take Ownership of Integrated Brand Communications

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR. | MORE »

Leave a comment

avatar

5 Steps to Building a Winning Content Strategy

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience. | MORE »

Leave a comment

avatar

Larger Agencies Look to Hourly Billing Rates to Make Up for Recent Losses

We noted recently that PR agencies with revenue of $10 million to $25 million (or more) took a hit on their operating profit due to increased staffs, compared with agencies with lower revenue (PR News, July 20). Now larger agencies are trying to make up for their losses. | MORE »

Leave a comment

avatar

5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.  | MORE »

Leave a comment

avatar

PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement. | MORE »

Leave a comment

avatar

10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation. | MORE »

Leave a comment

avatar

Secret to Acing a PR Job Interview

“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.” | MORE »

Leave a comment

avatar

3 Ways a B2B Software Company Improved Its Integrated Communications

Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge. | MORE »

Leave a comment

avatar

6 Ways to Integrate Employees Into Your Organizational Messaging

To be effective, PR, internal communications, marketing, advertising and government affairs need to be integrated. Consistent messaging through all channels is essential and employees should not be lost in the mix. | MORE »

Leave a comment