It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.
Good client relations are just as important as good results (often more so) in your quest to climb the agency ladder.
Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility
The U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.
Whether it’s due to a lack of measurement tools, budgetary constraints or simple inertia, there is a disconnect between the rhetoric and the reality when it comes to how communicators can make better use of things live video, audio, animation, gamifiication, slideshows and infographics in their overall messaging.
FleishmanHillard Reorganization Reflects How The PR Industry is Rapidly Evolving A Window Into The Future of PR
Dave Senay, president-CEO of FleishmanHillard, spoke with PR News about his company’s rebranding as well as larger changes impacting the PR industry.
It’s natural for people to come and go from an organization, but if you’ve got a mass exodus on your hands, there’s a problem. Of course, there are the usual clues—suddenly showing up in a suit and leaving for an inordinate amount of “doctor’s appointments,” for example—but are you aware of the more subtle indications that some of your employees are ready to bolt?
If you were ever seeking to characterize the defining element of a crisis in 2013, you need look no further than the two crises we tackle this week.
Did you know that PowerPoint is used at an estimated frequency of 350 times per second? With that statistic in mind, how many meetings have you sat in while three (or more) colleagues huddle around the clicker, trying to bring up the right slide?