Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines.
The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.
A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension.
Being able to acquire and retain the best and brightest talent in the industry is the competitive advantage. So, how do you get a handle on what to pay your junior employees, senior executives, and everyone in between?
We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food.
We polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses.
CEB research has identified four misconceptions about the corporate brand, which, if addressed, can help you get more of the right people choosing you in the right ways.
Diversify Services? Check. Grow Revenue? Check. How March Communications is Delivering for its Customers Agency: March Communications
PEER 1 Hosting, a Vancouver-B.C.-based provider of Internet and cloud-hosting services, had been attempting to garner international media coverage by working with a local agency. But PR and media outreach were falling short of expectations.
These days, however, PEER 1 is getting media coverage in first-tier technology publications like GigaOm and TechCrunch, not to mention The Wall Street Journal, on a pretty regular basis, thanks to March Communications.
In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.