With global workforces that encompass technical professionals and blue-collar workers STEM communicators face the challenge of motivating employees with varying skills sets. Teams must overcome obstacles imposed by time zones and physical locations.
Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.
Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.
As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.
Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families.
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
People often spend their workdays stuck in the “important and urgent” mindset—things that need to happen and need to happen now. With budgets, deadlines and pressing client requests, it can be difficult to find time for anything else. But spending too much of your workday stuck here limits professional growth and development.