Internal Communication

5 Spirit-Busters for Workplace Leaders to Avoid

February 9th, 2015 by

Toxic leaders destroy productivity and bring organizational progress to a full stop. They lack compassion, and their attempts to exert power and control ultimately break the spirit of employees. How do you spot bad leadership and avoid becoming a toxic leader yourself?

New Tactics for Coaching Top Execs

February 9th, 2015 by

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.

6 Tips for Millennials on Communicating with Older Generations

February 6th, 2015 by

As a millennial, there will be times when your suggestions aren’t taken seriously and when references or jokes are lost on you. How do you conquer the task of getting through to employees who have been with the company longer than you’ve been alive?

3 Content Marketing Tips to Help You Reach Wider Audiences

February 2nd, 2015 by

While still early days, the track record among brands trying to develop content marketing programs has been decidedly dicey.

A New (and More Cohesive) Identity

February 2nd, 2015 by

Lisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.

Adopting the ‘Public Relations as Publisher’ Model

February 2nd, 2015 by

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.

Trust But Verify: Ensuring Strong Partnerships

February 2nd, 2015 by

Having a thorough understanding of an agency’s capabilities, approach, and methodology contributes to how expectations are set from the start. It’s critical to deliver on your promises and be direct if you think something won’t work as planned.

Speak Up

February 2nd, 2015 by

In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.

Are You a Great Boss? See Which Tips From PR Pros You Follow

January 30th, 2015 by

We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.

6 Guidelines for Sharing Tough News Internally

January 26th, 2015 by

The task of writing internal memos about layoffs or “restructuring” and similar crises that threaten livelihoods usually falls to PR and HR professionals. It’s a painful, difficult task, but it’s part of what they signed up to do.