Internal Communication


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The Pillars of an Outstanding Communications Team

What elements really make a successful PR team click? To name just a few; metrics that connect PR programs to organizations, business goals, transparent internal messaging and a social media strategy with C-suite buy-in. | MORE »

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Storytelling Skills the Secret Ingredient in Coca-Cola’s Digital Formula

Ashley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape. | MORE »

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How to Write Twitter Ads the FTC Will Love

Want to run an ad on Twitter without incurring the wrath of the Federal Trade Commission? Here’s how.  | MORE »

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Will PR Take the Fall for JLo’s Serenade in Turkmenistan?

On Saturday, Jennifer Lopez sang Happy Birthday to Turkmenistan’s president, Gurbanguly M. Berdimuhamedov. Today, there’s PR hell to pay. | MORE »

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The Stylebook to Help PR Pros Create Their Own Writing Style

If PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.  | MORE »

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Pressure Increases on PR Agencies To Become More Business Savvy

The theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. The moniker of the meeting was a play on the city’s slogan: Keep Austin Weird. | MORE »

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Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy. | MORE »

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The Path to Purchase (Increasingly) Starts With Mobile; Employee Relations A Tonic For Workplace Misconduct?

Mobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.  | MORE »

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How to Win Over Your IT Department

For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.  | MORE »

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Melding Your Offline and Online Communications

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.  | MORE »

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