Internal Communication

A New (and More Cohesive) Identity

February 2nd, 2015 by

Lisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.

Adopting the ‘Public Relations as Publisher’ Model

February 2nd, 2015 by

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.

Are You a Great Boss? See Which Tips From PR Pros You Follow

January 30th, 2015 by

We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.

6 Guidelines for Sharing Tough News Internally

January 26th, 2015 by

The task of writing internal memos about layoffs or “restructuring” and similar crises that threaten livelihoods usually falls to PR and HR professionals. It’s a painful, difficult task, but it’s part of what they signed up to do.

Social Responsibility _Weber Shandwick and Yum Brands

PR Tips for How to Ride Out #Blizzard2015

January 26th, 2015 by

It’s tempting, of course, but staying at home due to a severe storm isn’t an excuse to binge watch “True Detective” on HBO or curl up with some guilty pleasure. It’s pretty much a normal workday, but with a bit of a spin on what you get accomplished.

The Characteristics of the ‘Intentional Leader’

January 26th, 2015 by

Think about the characteristics people often attribute to great leaders: being visionary, intelligent, empathetic and passionate. But it is none of those. Rather, it’s intentional. The intentional leader uses purposeful decisions, language and actions to advance the organization and his/her individual aims.

PR Insider: Corporate Communications in a Collaborative Economy

January 22nd, 2015 by

Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.

Tailor Content to Points in the Buying Process

January 19th, 2015 by

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?

A New Frontier for Brand Advocacy

January 19th, 2015 by

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization.

Media Matters

January 19th, 2015 by

PR pros need to develop robust media strategies that embrace both earned and owned media, the latter of which is hiding in plain sight.