Internal Communication


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Communicators’ Challenge: Fresh Ideas at Legacy Brands

The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space. | MORE »

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ESPN’s Suspension of Bill Simmons Raises Employee Relations Questions

By goading ESPN into suspending him and having that story—not the story he told on his podcast—turn into national news, Simmons further exacerbated the NFL’s troubles and and complicated its relationship with its compliant television partner. | MORE »

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Recruiting the ‘Richmeister’ as Pitchman Backfires on State Farm

State Farm, which promotes immunizations awareness as a way of preventing the spread of viral diseases, probably should have been aware of Rob Schneider’s stance on vaccinations before they launched the ad campaign. | MORE »

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Communicating on a Separate Plane

When the dust of generalizations settles, we’re left with a world where millennials have increasing purchasing clout, and are buying all their stuff through social media. That means that, with a strategic approach to social media management, PR professionals have a great opportunity to cultivate and grow millennials as customers. | MORE »

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How To Get Your Message Out at Events

While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message. And, ultimately, they want that message to lead to more sales for their organization. | MORE »

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How To Give a Presentation in 9 Words

A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person. | MORE »

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Sharing Your Content Starts at Home

While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective. | MORE »

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#WhyIStayed Twitter Campaign Backfires on DiGiorno’s Pizza

The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.
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Amid Product Launch Day, Apple Needs to Change the Narrative

As Apple prepares to roll out some new products the computer giant needs to try and alter the media narrative now taking shape that the company may be losing its mojo. | MORE »

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4 Ways to Know It’s Time to Quit Your PR Job

Some PR executives move to the competition for a better price and more responsibility, while other communicators want to move from the client side to the agency side, or vice versa. And then there are those cases where the job is just not the right fit and you have to move on. | MORE »

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