If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you.
When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move.
The death of long-form writing may be greatly exaggerated. But when it comes to distributing PR- and marketing-related content that your constituents will pay attention to (and maybe even share), “snackable” content is the most promising recipe for success.
With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.
One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.