Internal Communication

How is Your Online Video Developing as a PR Tool?

March 16th, 2015 by

A few ways to focus on your audience.

Thoughts About Opening a New Shop

March 16th, 2015 by

Here are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.

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3 PR Takeaways From the Apple Watch Preview

March 9th, 2015 by

The release of the Apple Watch is a reminder of how fast consumer tastes are changing.

The First Line of Crisis Communication

March 2nd, 2015 by

If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.

A Huge Bet That Paid Off

March 2nd, 2015 by

▶ It’s kind of funny to say, but Under Armour was a risk . I was very well established at Reebok . This opportunity [with Under Armour] came up in 2008 and at first I actually declined. I didn’t want to

PR Spurs Cosmetics Brand to Get Flatter

March 2nd, 2015 by

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.

10 Tips for Smart Communications With Upper Management

February 27th, 2015 by

Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership.

5 Bad Management Habits That Can Lead to PR Crises

February 23rd, 2015 by

A poorly managed organization—particularly one in which employees are discouraged from raising legitimate concerns—is ripe for PR crises that could adversely impact a company, its employees, customers, investors and other stakeholders.

Toxins as Relationship-Killers

February 23rd, 2015 by

Just like a virus, relationship toxins can’t be quickly eradicated once they’re in your brain; however, they’re susceptible to inoculation. Once you know they exist, you can build natural defenses to prevent them from taking root in the future.

Communication Tips to Keep Staff Churn at Bay

February 23rd, 2015 by

We have to think about the real implications of staff turnover. We all know that it costs more to recruit, replace and retrain people, and that we should have kept that person from bolting in the first place. So what are some talent-retention strategies that may get your stars to stay?