Internal Communication

4 Ways to Clarify Your Social Media Policy

February 17th, 2015 by

As social media has seeped into virtually every aspect of business communications, PR pros are on the hook to explain what is (and isn’t) fair game when it comes to employees’ use of social channels during office hours.

The Williams Affair: A Teachable Moment for PR

February 16th, 2015 by

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

Storytelling: Key to Engaging Investors

February 16th, 2015 by

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.

My ‘Pivotal Moment’

February 16th, 2015 by

“The principle that has guided me over my career is a belief in developing meaningful relationships.”

Job One: A Solid Foundation

February 16th, 2015 by

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.

The 12-Step Method…to Jargon-Free PR Writing

February 16th, 2015 by

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.

Google Boosts Visual Storytelling, Adds Illustrations to Search

February 10th, 2015 by

It’s another sign for communicators that if they want to extend their reach—and spike their brand’s Google rankings—they’re going to have to add more visual storytelling to their messaging.

5 Spirit-Busters for Workplace Leaders to Avoid

February 9th, 2015 by

Toxic leaders destroy productivity and bring organizational progress to a full stop. They lack compassion, and their attempts to exert power and control ultimately break the spirit of employees. How do you spot bad leadership and avoid becoming a toxic leader yourself?

New Tactics for Coaching Top Execs

February 9th, 2015 by

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.

6 Tips for Millennials on Communicating with Older Generations

February 6th, 2015 by

As a millennial, there will be times when your suggestions aren’t taken seriously and when references or jokes are lost on you. How do you conquer the task of getting through to employees who have been with the company longer than you’ve been alive?