Internal Communication

Job One: A Solid Foundation

February 16th, 2015 by

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.

The 12-Step Method…to Jargon-Free PR Writing

February 16th, 2015 by

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.

The Williams Affair: A Teachable Moment for PR

February 16th, 2015 by

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

Google Boosts Visual Storytelling, Adds Illustrations to Search

February 10th, 2015 by

It’s another sign for communicators that if they want to extend their reach—and spike their brand’s Google rankings—they’re going to have to add more visual storytelling to their messaging.

5 Spirit-Busters for Workplace Leaders to Avoid

February 9th, 2015 by

Toxic leaders destroy productivity and bring organizational progress to a full stop. They lack compassion, and their attempts to exert power and control ultimately break the spirit of employees. How do you spot bad leadership and avoid becoming a toxic leader yourself?

New Tactics for Coaching Top Execs

February 9th, 2015 by

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.

6 Tips for Millennials on Communicating with Older Generations

February 6th, 2015 by

As a millennial, there will be times when your suggestions aren’t taken seriously and when references or jokes are lost on you. How do you conquer the task of getting through to employees who have been with the company longer than you’ve been alive?

3 Content Marketing Tips to Help You Reach Wider Audiences

February 2nd, 2015 by

While still early days, the track record among brands trying to develop content marketing programs has been decidedly dicey.

Trust But Verify: Ensuring Strong Partnerships

February 2nd, 2015 by

Having a thorough understanding of an agency’s capabilities, approach, and methodology contributes to how expectations are set from the start. It’s critical to deliver on your promises and be direct if you think something won’t work as planned.

Speak Up

February 2nd, 2015 by

In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.