In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.
As a millennial, there will be times when your suggestions aren’t taken seriously and when references or jokes are lost on you. How do you conquer the task of getting through to employees who have been with the company longer than you’ve been alive?
If you’re nervous about public speaking, you’re not alone. A StatisticBrain survey found that 74 percent of adults have anxiety about speaking in public. But help is on the way. Here are some constructive public speaking tips culled from successful TED talks.
While still early days, the track record among brands trying to develop content marketing programs has been decidedly dicey.
Having a thorough understanding of an agency’s capabilities, approach, and methodology contributes to how expectations are set from the start. It’s critical to deliver on your promises and be direct if you think something won’t work as planned.
In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.
Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.
We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.
The task of writing internal memos about layoffs or “restructuring” and similar crises that threaten livelihoods usually falls to PR and HR professionals. It’s a painful, difficult task, but it’s part of what they signed up to do.