Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.
From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.
By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.
It’s another sign for communicators that if they want to extend their reach—and spike their brand’s Google rankings—they’re going to have to add more visual storytelling to their messaging.
Toxic leaders destroy productivity and bring organizational progress to a full stop. They lack compassion, and their attempts to exert power and control ultimately break the spirit of employees. How do you spot bad leadership and avoid becoming a toxic leader yourself?
In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.
As a millennial, there will be times when your suggestions aren’t taken seriously and when references or jokes are lost on you. How do you conquer the task of getting through to employees who have been with the company longer than you’ve been alive?
If you’re nervous about public speaking, you’re not alone. A StatisticBrain survey found that 74 percent of adults have anxiety about speaking in public. But help is on the way. Here are some constructive public speaking tips culled from successful TED talks.
While still early days, the track record among brands trying to develop content marketing programs has been decidedly dicey.
Lisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.