For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.
We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file.
Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.
Delivering bad news to your company—especially news as bad as Microsoft’s impending layoffs—is never easy. How can you best communicate this type of news to your company?
It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management.
Working with PR agency Strategy XXI Partners, Arizona Chemical developed content in order to make its sustainability report more accessible, shaping the reporting process into editorial nuggets that could be easily conveyed.
A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities.