Video conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.
Case Study: Agency Helps A Legacy of Giving Update Its PR Program, Extend Reach and Teach Kids How to Be Charitable
In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists.
Rodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at Discover.com, for example, called it “insensitive crack-pottery.”
Often, these roadblocks are found in the form of off-the-cuff phrases that are meant to encourage, correct or redirect the discussion—but in fact, they do the opposite.
Walgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.
PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. The awards set benchmarks of excellence in client PR efforts, as PR agencies were recognized for their work in 23 practice areas.
Winner: Weber Shandwick Weber Shandwick needed to make itself as social on the inside as it had become externally. In the summer of 2012, the agency announced it was repositioning itself around the phrase “engaging, …