Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.
When PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.
While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.
A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.