Internal Communication

Lessons Learned from the Kraft Heinz Press Release

April 6th, 2015 by

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move.

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3 Tips for Making Meetings Less Painful and More Productive

April 2nd, 2015 by

With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.

Keys to Content Success: People, Processes, Data

March 30th, 2015 by

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

Using Inventive Messages to Inspire Young People

March 30th, 2015 by

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

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3 Tips for Managing Zayn-esque Organizational Change

March 26th, 2015 by

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.

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Kraft-Heinz Merger Poses Major PR Challenges

March 25th, 2015 by

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.

Brand Changes Mean Having New Conversations

March 23rd, 2015 by

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.

How PR Can Take a Seat at the Revenue Table

March 23rd, 2015 by

When PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.

Bring New Disciplines Into the PR Fold

March 23rd, 2015 by

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

March 18th, 2015 by

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.