Internal Communication


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A New Lead

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business. | MORE »

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Avoiding the PR Trap

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.
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Integrity Critical in Owned Media Era

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers. | MORE »

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Sony Hack: Racially Insensitive Emails About Obama Prompt Weak Apologies

The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world. | MORE »

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2014 PR People Awards: Internal Communicator of the Year

Winner: Debbie Helvig, Employee Engagement and Communications Executive, Bank of America Debbie Helvig leads enterprise communications and employee engagement for Bank of America. This includes oversight of company-wide internal communications; employee channels, including an intranet … | MORE »

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Rolling Stone Magazine Backs Off a Tarnished Story, But Not Competely

The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong. | MORE »

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Create a Balance Sheet for the C-Suite

The discussion about how PR pros can get a “seat at the table” is a perennial issue. In many organizations there hasn’t been an expectation that PR could or even should drive business results. When you think like a C-suite executive about business value, you can creatively implement meaningful measurements that connect to the overall health of your organization. | MORE »

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Going to a Cocktail Party Can Help Your PR Writing

On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience. | MORE »

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Hershey’s Moving Away From Corn Syrup, But Not Communicating the Move Very Well

The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch. | MORE »

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5 PR Tips on Crafting a Compelling Biography

More often than not, reading a typical corporate biography is the equivalent of watching paint dry. It’s a lost (and low-cost) opportunity to enhance the value of PR. | MORE »

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