Internal Communication

Bring New Disciplines Into the PR Fold

March 23rd, 2015 by

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

March 18th, 2015 by

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

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St. Patrick’s Day May Be PR Remedy for What Ails Guinness

March 17th, 2015 by

A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.

Thoughts About Opening a New Shop

March 16th, 2015 by

Here are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.

The Week in PR—March 16, 2015

March 16th, 2015 by

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.

Annual Reports: Not Sexy, But Crucial

March 16th, 2015 by

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.

How is Your Online Video Developing as a PR Tool?

March 16th, 2015 by

A few ways to focus on your audience.

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3 PR Takeaways From the Apple Watch Preview

March 9th, 2015 by

The release of the Apple Watch is a reminder of how fast consumer tastes are changing.

The First Line of Crisis Communication

March 2nd, 2015 by

If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.

A Huge Bet That Paid Off

March 2nd, 2015 by

▶ It’s kind of funny to say, but Under Armour was a risk . I was very well established at Reebok . This opportunity [with Under Armour] came up in 2008 and at first I actually declined. I didn’t want to