The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"
Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.
As incidents at the Republican National Convention showed, diversity may have come a long way but there is still much to be done.
Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business
A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank.
By focusing heavily on the brand’s promise and its strengths and expertise, Moore Communications Group executed a successful brand refresh.
More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.
Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.
Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old Tradition
For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter.