Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.
While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.
A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.