While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.
For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.
Google has prepared a response to antitrust charges from the EU, and it may hold some key lessons for communicators who want to keep employees in the loop while grappling with difficult cases.
Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare.
The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.