Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.
Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.
Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.
The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.
By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.