Internal Communication

pr and marketing

3 Ways to Resolve Conflicts Between PR and Marketing

April 28th, 2015 by

Marketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?

PR Lessons From the Presidential Campaigns

April 27th, 2015 by

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.

The Press Release Lives. Are Yours Effective?

April 27th, 2015 by

While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.

Integrating the Comms Function

April 27th, 2015 by

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.


5 Steps to Building a Thought Leadership Campaign

April 24th, 2015 by

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.


8 Rules to Sharpen Your PR Writing

April 21st, 2015 by

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.


What PR Pros Can Learn from Google’s Internal Response to EU Charges

April 15th, 2015 by

Google has prepared a response to antitrust charges from the EU, and it may hold some key lessons for communicators who want to keep employees in the loop while grappling with difficult cases.

internal comms

How PR Pros Can Break Down Organizational Silos

April 14th, 2015 by

Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare.

Listen to Your Team and be Listened to

April 13th, 2015 by

If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you.

For PR, Vying for Attention is Becoming the New Currency

April 13th, 2015 by

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.