Internal Communication

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5 Tips for Communicating Complex Subjects

April 7th, 2015 by

For communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.

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PR Insider: The Business Case for PR

April 6th, 2015 by

By better educating company executives (or empowering clients to educate theirs), you can increase the level of understanding around the broad potential impact of PR.

Lessons Learned from the Kraft Heinz Press Release

April 6th, 2015 by

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move.

Serving Up Content for a Snackable World

April 6th, 2015 by

The death of long-form writing may be greatly exaggerated. But when it comes to distributing PR- and marketing-related content that your constituents will pay attention to (and maybe even share), “snackable” content is the most promising recipe for success.

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3 Tips for Making Meetings Less Painful and More Productive

April 2nd, 2015 by

With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.

Keys to Content Success: People, Processes, Data

March 30th, 2015 by

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

Using Inventive Messages to Inspire Young People

March 30th, 2015 by

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

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3 Tips for Managing Zayn-esque Organizational Change

March 26th, 2015 by

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.

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Kraft-Heinz Merger Poses Major PR Challenges

March 25th, 2015 by

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.

Bring New Disciplines Into the PR Fold

March 23rd, 2015 by

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.