Communicators must learn to work well behind the borders of their department. Here’s how.
It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.
With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.
From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.
You may think you’re in communications, but you’re really in inbox management.
When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.