Internal Communication

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7 PR Tips Not (Easily) Found In Your AP Style Guide

May 28th, 2015 by

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.

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How B2B Companies Are Converting Data Into Content

May 20th, 2015 by

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how… Continued

How to Manage Communications for a Merger

May 18th, 2015 by

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.

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4 Tips for Solving PR-Marketing Conflicts

May 11th, 2015 by

The best brands and companies find ways to align PR and marketing, but even the most disciplined teams can sometimes find themselves engaged in bitter turf wars. Here are four tips for solving conflicts when they arise between the two functions.

Did Silos, Groupthink Ignite Bud Light Debacle?

May 11th, 2015 by

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process.

What Pro Sports Say About PR

May 11th, 2015 by

An axiom in pro sports is that there is no such thing as an off season. Athletes keep themselves in shape year round and sports execs constantly seek ways to improve their team’s competitive edge. Ditto for PR.

Hard Work Begets Talent

May 11th, 2015 by

“My parents taught me quitting is not an option. My mom is an educator and my dad was a forester. They were all about giving back to the community. Although I’ve had great jobs and some not-so-great jobs, I’ve never quit a job.”

Steering the Right Content

May 11th, 2015 by

For Jeff Kuhlman, VP of global communications for Nissan Motor Co., it’s crucial to get out the company message as it relates to the three biggest challenges facing the automotive industry: autonomous driving; zero emissions; and the connected car.

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7 Ways to Manage the Press Release Approval Process

May 7th, 2015 by

Google started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.

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3 Tips to Make PR and IT Work Together More Effectively

May 6th, 2015 by

In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.