In just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.
Internal Communication
WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications
March 26th, 2020 by Erika BradburyWhy We Need to Communicate from the Heart Now
March 24th, 2020 by Gil BasheWe don’t emotionally trust facts; we trust people – or we don’t. As we process facts emotionally, we trust leaders who move beyond facts to speak in a voice that echoes how we feel, right now. At a time when the public is worried, communicating with the heart can help. Facts alone will not drive people to action, writes Gil Bashe, managing partner, global health, Finn Partners.
Internal Communications Can Make or Break Brand Reputation During Coronavirus Crisis
March 18th, 2020 by Nicole SchumanAs employees adhere to a new world of work during the coronavirus outbreak, they look to employers to provide clear and consistent messaging regarding not only the day-to-day, but what’s coming next. This gives a great responsibility to company leadership and internal communications officers, who balance on a very tense tightrope of trust during these challenging days.
Brands Doing Good During a Difficult Time
March 17th, 2020 by PRNEWSOne silver lining during the COVID-19 period is that some brands, organizations and individuals are attempting to offset the difficulties with acts of kindness. In an article published March 13, 2020, PRNEWS editor Seth Arenstein described and listed early examples of this. Since that time, PRNEWS decided to extend the list periodically with additional examples of noteworthy activities.
A Communications Primer for Coronavirus
March 1st, 2020 by Seth ArensteinHere’s a brief guide to what communicators should be doing and thinking about as the virus begins to make its way across the country.
Which PR CEOs Do Employees Respect Most?
February 19th, 2020 by Nicole SchumanInspired by Glassdoor’s Top CEOs of 2019 list, we decided to review the top CEOs at the largest PR agencies across the world. Utilizing the PRovoke 2019 Agency Rankings, as well as Glassdoor’s CEO and employee approval ratings, we found a dynamic list of communications leaders, working with some of the world’s top projects and talent.
The Implications of Coronavirus for Communicators
January 30th, 2020 by Seth ArensteinNo longer confined to China, coronavirus is beginning to move from a foreign story to a domestic one. More than that, it’s become a communications and reputation story. When iconic brands get involved, we tend to listen more closely.
The Implications of Coronavirus for Communicators
January 30th, 2020 by Seth ArensteinTechnology has made the world much smaller. Still, in many ways, humans remain very insular. What’s in front of us often receives most of our attention. As a result, where a news story occurs can… Continued
A Look at PR/Communications in 2030 and How to Prepare for It
January 17th, 2020 by David WolpertPlenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.
PR Pros See Ethics Becoming Even More Important in 2020
January 7th, 2020 by Seth ArensteinEthics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.