Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process.
Google started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.
Preparation is crucial in communicating with the public, the media, and employees about a product recall.
It’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks?
Marketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?
While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.