Internal Communication

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8 Benefits of Business Blogging [Infographic]

May 6th, 2015 by

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.

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PR Insider: Handling Communications During a Product Recall

May 4th, 2015 by

Preparation is crucial in communicating with the public, the media, and employees about a product recall.

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5 Writing Questions You’re Too Embarrassed to Ask

May 1st, 2015 by

PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.

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How to Enhance PR Agency-Client Partnerships

April 29th, 2015 by

It’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks?

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3 Ways to Resolve Conflicts Between PR and Marketing

April 28th, 2015 by

Marketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?

PR Lessons From the Presidential Campaigns

April 27th, 2015 by

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.

The Press Release Lives. Are Yours Effective?

April 27th, 2015 by

While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.

Integrating the Comms Function

April 27th, 2015 by

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.

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5 Steps to Building a Thought Leadership Campaign

April 24th, 2015 by

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.

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8 Rules to Sharpen Your PR Writing

April 21st, 2015 by

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.