Internal Communication


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For PR Pros, Bonding With Sales Reps Should Be Top Priority

Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines. | MORE »

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5 Tips to Using Metrics to Transform Perceptions of PR

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived. | MORE »

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The Gap Sends a Message About the Minimum Wage

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees. | MORE »

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What’s the Best Way to Defuse a Tense Situation within the Workplace?

A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension. | MORE »

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Getting a Better Handle on Pay Scale in PR

Being able to acquire and retain the best and brightest talent in the industry is the competitive advantage. So, how do you get a handle on what to pay your junior employees, senior executives, and everyone in between? | MORE »

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10 Favorite Employee Perks of PR Pros

We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food. | MORE »

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On Leadership: Things a Great Boss Always Does

We polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses. | MORE »

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How To Avoid Branding Misconceptions

CEB research has identified four misconceptions about the corporate brand, which, if addressed, can help you get more of the right people choosing you in the right ways. | MORE »

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Diversify Services? Check. Grow Revenue? Check. How March Communications is Delivering for its Customers Agency: March Communications

PEER 1 Hosting, a Vancouver-B.C.-based provider of Internet and cloud-hosting services, had been attempting to garner international media coverage by working with a local agency. But PR and media outreach were falling short of expectations.

These days, however, PEER 1 is getting media coverage in first-tier technology publications like GigaOm and TechCrunch, not to mention The Wall Street Journal, on a pretty regular basis, thanks to March Communications. | MORE »

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The Letter: An Old-School Communications Format That Still Works

In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.  | MORE »

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