Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.
Having a thorough understanding of an agency’s capabilities, approach, and methodology contributes to how expectations are set from the start. It’s critical to deliver on your promises and be direct if you think something won’t work as planned.
In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.
We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.
The task of writing internal memos about layoffs or “restructuring” and similar crises that threaten livelihoods usually falls to PR and HR professionals. It’s a painful, difficult task, but it’s part of what they signed up to do.
Think about the characteristics people often attribute to great leaders: being visionary, intelligent, empathetic and passionate. But it is none of those. Rather, it’s intentional. The intentional leader uses purposeful decisions, language and actions to advance the organization and his/her individual aims.
Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.
PR pros need to develop robust media strategies that embrace both earned and owned media, the latter of which is hiding in plain sight.
As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.