Internal Communication

How-to-write-a-press-release-2

7 Ways to Manage the Press Release Approval Process

May 7th, 2015 by

Google started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.

PBJ

3 Tips to Make PR and IT Work Together More Effectively

May 6th, 2015 by

In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.

blogging_slider

8 Benefits of Business Blogging [Infographic]

May 6th, 2015 by

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.

recall

PR Insider: Handling Communications During a Product Recall

May 4th, 2015 by

Preparation is crucial in communicating with the public, the media, and employees about a product recall.

1dcbcc7

5 Writing Questions You’re Too Embarrassed to Ask

May 1st, 2015 by

PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.

meeting-600x400

How to Enhance PR Agency-Client Partnerships

April 29th, 2015 by

It’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks?

pr and marketing

3 Ways to Resolve Conflicts Between PR and Marketing

April 28th, 2015 by

Marketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?

PR Lessons From the Presidential Campaigns

April 27th, 2015 by

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.

The Press Release Lives. Are Yours Effective?

April 27th, 2015 by

While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.

Integrating the Comms Function

April 27th, 2015 by

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.