Graduation season is in full bloom, as both newly minted graduates and undergraduates seek out internships as a springboard to full-time employment. However, if brands and organizations think they can continue having unpaid internships without raising questions about their reputation, they best think again.
Even with all factors stacked in our favor, we have to work harder than ever to engage even those employees who would seem the most engage-able. No surprise, then, that it can be an epic struggle to connect effectively with our non-wired employees.
From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.
For the managers and mentors among us, we need to encourage our teams to become even more focused on what—and who—truly matters. Trying to do it all becomes a fruitless exercise with diminishing returns.
There are two sides to nonverbal communication: sending and receiving. As a leader within your organization, you must be cognizant and skillful at both.
How can consumer generalists possibly compete with trade specialists in handling the full scope of a B2B communications program?
In-house journalists increase the rate and quality of content production and can help PR strategists to get the right stories in the right places—a major boon for organizations of all stripes.
The PR field has perhaps undergone more transformation in the past five years than in the previous two or three decades. Changes in the way content is produced, distributed and consumed have had a dramatic affect on marketing communications, from mobile to social media. But there may be an even more profound change afoot.