What’s a parent who wants to maintain a successful public relations career to do?
From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget.
Long before “brand journalism” and “content marketing” became sexy buzzwords, custom publishing was connecting brands to their customers with targeted content.
Whatever the case, the gap continues to narrow between what “they,” the C-suite, know and what “we” (employees) don’t.
By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work.
Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines.