Internal Communication


PR is Sales is Marketing is Advertising

July 23rd, 2015 by

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]


Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together

July 21st, 2015 by

PR pros should pay careful attention to the hacking of

Two-Way Communication Key to Get Millennials to Think Strategically

July 20th, 2015 by

For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.

How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

July 20th, 2015 by

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.


3 Things an Expert Media Trainer Needs to Do

July 15th, 2015 by

Providing media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators.

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6 Questions to Ask to Make Your Blogs More Actionable

July 14th, 2015 by

The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.

The Week in PR, July 6- July 13

July 13th, 2015 by

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.


Teach a CEO to Tweet and You’ll Get Social Media Buy-In for a Lifetime

July 1st, 2015 by

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.


Writer, Teach Thyself

June 29th, 2015 by

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […]

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Supreme Decisions: 7 Guidelines for Brands Joining National Conversations

June 26th, 2015 by

It’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage.