Internal Communication

How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

July 20th, 2015 by

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.

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3 Things an Expert Media Trainer Needs to Do

July 15th, 2015 by

Providing media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators.

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6 Questions to Ask to Make Your Blogs More Actionable

July 14th, 2015 by

The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.

The Week in PR, July 6- July 13

July 13th, 2015 by

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.

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Teach a CEO to Tweet and You’ll Get Social Media Buy-In for a Lifetime

July 1st, 2015 by

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.

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Writer, Teach Thyself

June 29th, 2015 by

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […]

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Supreme Decisions: 7 Guidelines for Brands Joining National Conversations

June 26th, 2015 by

It’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage.

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4 Tips for Conquering Public Speaking Fears

June 22nd, 2015 by

The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.

4 Ways to Avoid Overservicing PR Clients

June 22nd, 2015 by

Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained.

Toshiba Uses Strategic Meetings to Integrate and Boost Communications

June 22nd, 2015 by

When Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment