A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.
When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.
Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.
The growing connection between PR and IT can really help lead an organization in the direction of innovation and change. Mobilizing these two departments to find synergies will help them work together to achieve the same goals.
Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen millennials in PR and communications who gathered last month for PR News’ inaugural Millennial Roundtable.
PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.
B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how …
For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.