Employee Relations

How to Ensure Your PR Team Is Engaged, Motivated and Appreciated

June 13th, 2016 by

In most cases employees are, and will always be, a brand’s greatest asset. They drive in-house and agency success. Engaging them should be the highest priority. It’s the CEO’s responsibility to help achieve a singular, straightforward vision that propels the business and energizes employees to be best in class, renowned for unrivaled talent, forward-thinking capabilities and unrelenting client service. Achieving a vision like this requires building an incredible company spirit where every employee feels that “we are in this together” and maintaining an exceptional culture that embraces doing something different for clients, colleagues and the community. Central to the creation of this shared passion for success is a dedicated plan for actively engaging and motivating employees.

Recruitment and Retention: 6 Tips for Building Great Employee Teams

May 30th, 2016 by

The best sports organizations in the world are continually obsessed with recruiting the right team members. Building a team that will have the right chemistry to win and then retaining those administrators, players and coaches after they have achieved some level of success are perhaps the twin holy grails of sport.

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2 Ways Chobani Just Changed the Employee Relations Game

April 27th, 2016 by

Chobani founder and CEO Hamdi Ulukaya set a new standard for employee relations on April 26 when he gave the company’s more than 2,000 full-time employees an ownership stake in the massively popular yogurt brand. “I’ve built something I never thought would be such a success, but I cannot think of Chobani being built without all these people,” Ulukaya told the New York Times. “Now they’ll be working to build the company even more and building their future at the same time.”

BERLIN, GERMANY - MARCH 21:  Flags reading 'Equal Pay Day' are seen during the 'Equal Pay Day' demonstration on March 21, 2014 in Berlin, Germany. The annual event recognizes the wage gap between the sexes in the country, where women's salaries still lag behind that of men, particularly in the states that were once East Germany.  (Photo by Adam Berry/Getty Images)

Brands Carefully Support National Equal Pay Day

April 12th, 2016 by

Twitter was abuzz on National Equal Pay Day. Top tweeters seemed to be politicians, political organizations, media brands and unions. A few brands touted their gender-neutral compensation bona fides today on social. On the other hand, many brands seemed to approach the day cautiously, preferring to remain silent on social rather than wade in on what could be seen as a controversial topic.

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4 Rules for Making Your CEO Part of Your PR Programs

February 21st, 2016 by

Jill Zuckman, managing director of SKDKnickerbocker and a speaker at PR News’ Business Leadership for Communicators Boot Camp on March 14 in Washington, D.C., shares four recommendations to mitigate the risks of involving the CEO directly in your PR programs.

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PR Professionals as Leading Entrepreneurs

February 5th, 2016 by

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.

5 Ways to Build Better Coexistence Between Millennials and Managers

January 25th, 2016 by

It’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations.

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5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

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5 PR Trends to Look for in 2016, So Sayeth the Queen

December 22nd, 2015 by

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

2015 Top Places to Work in PR: APCO Worldwide

December 9th, 2015 by

APCO provides its employees with a supportive environment that focuses on individual strengths, goals, and growth opportunities. Through a newly redesigned annual review process, employees receive valuable feedback to enhance their performance and to foster… Continued