In most cases employees are, and will always be, a brand’s greatest asset. They drive in-house and agency success. Engaging them should be the highest priority. It’s the CEO’s responsibility to help achieve a singular, straightforward vision that propels the business and energizes employees to be best in class, renowned for unrivaled talent, forward-thinking capabilities and unrelenting client service. Achieving a vision like this requires building an incredible company spirit where every employee feels that “we are in this together” and maintaining an exceptional culture that embraces doing something different for clients, colleagues and the community. Central to the creation of this shared passion for success is a dedicated plan for actively engaging and motivating employees.
The best sports organizations in the world are continually obsessed with recruiting the right team members. Building a team that will have the right chemistry to win and then retaining those administrators, players and coaches after they have achieved some level of success are perhaps the twin holy grails of sport.
Chobani founder and CEO Hamdi Ulukaya set a new standard for employee relations on April 26 when he gave the company’s more than 2,000 full-time employees an ownership stake in the massively popular yogurt brand. “I’ve built something I never thought would be such a success, but I cannot think of Chobani being built without all these people,” Ulukaya told the New York Times. “Now they’ll be working to build the company even more and building their future at the same time.”
Twitter was abuzz on National Equal Pay Day. Top tweeters seemed to be politicians, political organizations, media brands and unions. A few brands touted their gender-neutral compensation bona fides today on social. On the other hand, many brands seemed to approach the day cautiously, preferring to remain silent on social rather than wade in on what could be seen as a controversial topic.
Jill Zuckman, managing director of SKDKnickerbocker and a speaker at PR News’ Business Leadership for Communicators Boot Camp on March 14 in Washington, D.C., shares four recommendations to mitigate the risks of involving the CEO directly in your PR programs.
It’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations.
Katie Paine, Ronn Torossian and others look at PR trends for 2016.
APCO provides its employees with a supportive environment that focuses on individual strengths, goals, and growth opportunities. Through a newly redesigned annual review process, employees receive valuable feedback to enhance their performance and to foster… Continued