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While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.
A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.
If communications execs want to own social media, one place to start is by developing formal social media guidelines.
For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them.Check out this "60 Minutes" story on how to design breakthrough ideas …
PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.
In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.