Digital PR


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6 Tips From the San Francisco 49ers’ Winning Social Media Playbook

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook. | MORE »

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How to Optimize Press Releases for Shareability

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE »

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6 Ways to Avoid Spam Filters With Your PR Messages

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves. | MORE »

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Snapchat Hack Offers PR Crisis Lesson: Get Ahead of the Story

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation. | MORE »

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The World Is Your (Social Media) Oyster

For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well. | MORE »

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Redesigns of Time Inc. Websites May Hold Lessons on Sponsored Content

Early next year, Time Inc. is expected to unveil redesigned websites for its major titles Fortune, Time and Sports Illustrated. | MORE »

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Google Crushes SEO Hack, Makes Rap Genius ‘Unsearchable’

Google took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius. | MORE »

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Strike a Balance Between Personal and Promotional on Twitter

Users want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion. | MORE »

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Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape? | MORE »

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5 ‘I’s’ of Social Media ROI

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working? | MORE »

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