Instagram has announced that beginning this week you’ll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in.
Akin to Periscope, Facebook Live allows users to broadcast events in real time.
Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.
Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.
This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.
Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.
Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.
The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.