Digital PR


avatar

How To Harness Your LinkedIn Profile for PR Purposes

It’s not enough anymore for PR pros to get their brands and organizations exposure in appropriate media channels. Communicators need to provide their organizations with a ROI. | MORE »

Comments Off

avatar

PR’s Key Role in Managing Big Data

The promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices. | MORE »

Comments Off

avatar

8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search

If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013. | MORE »

Comments Off

avatar

7 Factors in Making SEO Work for Your Brand

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen. | MORE »

Tags: , , , | Comments Off

avatar

The Weather Channel’s Stormy Response to a Complaint on Twitter

On Tuesday communicators got a case study on how not to rehabilitate one’s image, compliments of Donald Sterling’s bizarre interview with CNN’s Anderson Cooper. Now, via The Weather Channel, we offer PR pros another key lesson: how not to respond to complaints on Twitter. | MORE »

Comments Off

avatar

5 Social Media Tips To Avoid Twitter’s Dreaded Mute Button

Getting weary from those folks you follow on Twitter who are constantly reminding you of what they just eat, who they saw and what they’re about to do? Take a deep breath. Twitter on Monday rolled out a muting feature, which keeps you from seeing any Twitter activity from the person you just muted. | MORE »

1 Comment

avatar

Break Down the Silos and Connect the Dots

Today’s communicators need to practice a kind of integrated leadership that allows us to collaborate with others and see the connection points in everyone’s role. | MORE »

Comments Off

avatar

Critical PR Issues Debated at Counselors Academy Event

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact. | MORE »

Comments Off

avatar

FTC-Snapchat Settlement: There’s No Such Thing as Privacy Online

According to the FTC complaint, Snapchat’s marketing—centrally based on the idea that users’ messages “disappear forever” after the recipient opens them—was misleading. | MORE »

Comments Off

avatar

Protect Your Brand from a Twitter Hack with Quick Response, Enhanced Security

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists. | MORE »

1 Comment