Pam Wickham, Vice President, Corporate Affairs and Communications, Raytheon Company Over the past decade, Pam Wickham has transformed communications at Raytheon, a $23 billion defense and technology company. In 2005, she inherited a standard 20th-century… Continued
Jill Zuckman, Managing Director, SKDKnickerbocker Thoughtful, strategic and dynamic—these are three words that best describe Jill Zuckman, a pick for our Top Women in PR list. Zuckman continues to be a trailblazer in public affairs,… Continued
In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.
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Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it?
Go with the flow and be part of the experience to get the most out of your Instagram strategy.
To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.