Digital PR


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Strike a Balance Between Personal and Promotional on Twitter

Users want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion. | MORE »

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Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape? | MORE »

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5 ‘I’s’ of Social Media ROI

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working? | MORE »

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Yes, Justine Sacco Really Said That on Twitter!

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet. | MORE »

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Benefits of Reciprocal Mentoring Apply to Both Sides of the Table

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma. | MORE »

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Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly. | MORE »

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Want to Write Engaging Tweets? Know Your Audience First

Finding your brand’s voice on Twitter requires understanding the expectations of your audience and having a firm grip on your organization’s identity and purpose. | MORE »

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Target Gives Shoppers a New Meaning for ‘Black Friday’

Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts. | MORE »

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Facebook’s New Video Ads Could Be a Tightrope Walk for Communicators

As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube. | MORE »

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It’s Google’s World—PR Just Lives in It

With the recent release of updates to its search algorithm, Google has adjusted PageRank, the fundamental paradigm for determining website visibility. | MORE »

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