Digital PR


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3 PR Tips for Visual Storytelling via YouTube

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up … | MORE »

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Facebook Cracking Down on Fake News and Hoaxes

On Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals? | MORE »

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Want to Build Your Social Media Presence? Ignore Some of Those ‘Best Practices’

As keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating. | MORE »

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Better Use of Data Analytics a Major Theme at CES ’15

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES. | MORE »

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A Decline in Engagement

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions. | MORE »

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Media Matters

PR pros need to develop robust media strategies that embrace both earned and owned media, the latter of which is hiding in plain sight. | MORE »

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The New Normal

We’re sleeping with our smartphones. Scheduling Sundays in 15-minute increments and spending more time with work colleagues than with loved ones. Yet business leaders still float the idea of work-life balance | MORE »

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Google Shows Brands How to Include Social Profile in Search Results

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic. | MORE »

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Google for Communicators: A Q&A With Christopher Penn

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation. | MORE »

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Facebook Rolls Out ‘Facebook At Work’

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook. | MORE »

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