To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.
The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Social listening doesn’t cut it. Audience intelligence is replacing it.
Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.
By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.