This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
Katie Paine, Ronn Torossian and others look at PR trends for 2016.
A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.
In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.