Digital PR


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A Decline in Engagement

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.

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Media Matters

PR pros need to develop robust media strategies that embrace both earned and owned media, the latter of which is hiding in plain sight.

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The New Normal

We’re sleeping with our smartphones. Scheduling Sundays in 15-minute increments and spending more time with work colleagues than with loved ones. Yet business leaders still float the idea of work-life balance

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Google Shows Brands How to Include Social Profile in Search Results

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic.

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Google for Communicators: A Q&A With Christopher Penn

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

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Facebook Rolls Out ‘Facebook At Work’

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.

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5 SEO Tips to Help Your Content Stand Out from the Competition

Crafting great digital content is only half the battle. You also have to make sure that people who may be looking for your content can find it, and the best way to do that is through SEO.

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4 Social Media Highlights from Oregon and Ohio’s College Football National Championship

The College Football Playoff National Championship game set social media off, with hashtags #NationalChampions and #OREvsOSU dominating through the night and into this morning. Celebrities and athletes from all over used social media to express their support for their favorite team. Of course, brands got involved as well.

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6 Tips to Improve Your Content’s Google Search Ranking

The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.

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Daily Facebook Engagement Rises to 70 Percent of Users

While some PR practitioners now complain that Facebook is an aging, increasingly pay-to-play platform, new Pew Research shows that daily engagement is on the rise.

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