Social listening doesn’t cut it. Audience intelligence is replacing it.
Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.
By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.
On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?
Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.
This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.