Digital PR


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SEO, Digital Training Found Wanting, Survey Shows

PR execs go to a lot of trouble to create what they hope is engaging content. But if they fail to do as much as possible to make sure it’s found via search engines, what’s the point? | MORE »

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Think Your Brand’s Too Boring for Visual Storytelling? Dig Deeper

Ekaterina Walter, co-author of “The Power of Visual Storytelling” and a keynote speaker at PR News’ upcoming Digital PR Conference in Miami, offers a ready response to communicators who say their companies are too boring for visual storytelling. | MORE »

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A Day in the Life of PR: Win a $500 AmEx Gift Card

Send us a 90-second clip of a Day in the Life of your PR team and you may win a $500 AmEx gift card.  | MORE »

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4 Ways to Speak the C-Suite’s Language When Proving PR’s Value

In a preview of his Digital PR Conference presentation, Cision’s Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work. | MORE »

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How B2B Companies Are Converting Data Into Content

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »

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4 Ways to Boost Your Social Platforms

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear. | MORE »

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The Week in PR, May 11 – May 18

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?  | MORE »

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15 Techie Terms & Tools PR Pros Should Know

In the ever-changing world of technology and social media, terms and tools are constantly being adopted and used as if they are long-established parts of the lexicon. It can sometimes be difficult to take a step back and ask, “What does that mean?” without feeling sheepish. | MORE »

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3 Tumblr Tips to Take Your Brand on a Candy-Colored Trip

Tumblr’s users in the U.S. have grown from 17.1 to 19.1 million this year compared to 2014, attracted, no doubt, by the blogging platform’s visual spectacle and potential to amuse those with a low tolerance for long-form content. | MORE »

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What PR Pros Need to Know About Facebook Instant Articles

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs. | MORE »

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