Digital PR


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Snapchat’s Popularity Influences Facebook’s Long-Term Plans

Facebook’s willingness to break apart its platform into multiple apps is indicative that Zuckerberg is not afraid to take a lesson from his competitors. | MORE »

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Google Glass Comes Into Sharper Focus for Brands After VSP Deal

How would your PR message look on someone’s sleeve? What about a wristwatch or a bracelet? Communicating your brand message via wearable technology may be one step closer to the mainstream, following Google’s deal with VSP, the nation’s biggest optical health insurance provider. | MORE »

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Courtney Love’s Landmark ‘Twibel’ Case and the Potential Impact on Social Media Policy

Courtney Love made history Wednesday as the first person to go to trial to defend herself against charges of libel on social media—an act known as “Twibel.” | MORE »

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5 Things to Do When You’re in San Francisco for the Digital PR Summit

So why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry | MORE »

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How To Make Your CEO More Video Savvy

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives. | MORE »

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5 Questions for Brands to Ask a Potential Content Partner

Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.  | MORE »

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What Brands Need to Know About Facebook’s Latest Acquisition

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations. | MORE »

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5 Ways to Make a Successful Leap to Brand Storytelling

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling. | MORE »

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Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend. | MORE »

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Case Study: Elsevier, Seeking to Expand Relationships With Medical Students, Builds a ‘Survival Guide’ and Hub on Facebook

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March. | MORE »

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