Digital PR


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7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day

This being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them. | MORE »

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Jeter Skips the Press Conference and Retires Via Facebook

By going to Facebook Wednesday to announce his retirement from baseball following the upcoming season, the Yankee shortstop put on a clinic on how to use social media to strike the right tone for sensitive subjects. | MORE »

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Image-Heavy Twitter Profiles Could Be Coming Soon

Imitation is the sincerest form of flattery, right? And that includes social channels. Twitter is experimenting with yet another profile redesign, channeling Facebook, Google+ and Pinterest’s image-heavy formats in a yet-to-be-released update. Mashable reports that … | MORE »

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5 Storytelling Tips to Make Your Brand More Relatable

Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.  | MORE »

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Lessons in Social Media Writing: Define Your Audience and Ply Your Personality

Figuring out what works on social media is an abstruse art, as audiences are fragmented and interested in specific, narrow topics. | MORE »

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Organizations Put Low Priority on Growing New Leaders; C-Level Execs Unsure About How to Integrate Big Data

There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed. | MORE »

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Tailor Your PR Efforts to Make an Impact on Facebook

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.  | MORE »

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Cracking Content Marketing: The Communicators’ Role in Content Creation

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content? | MORE »

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Did Post-Super Bowl PR Campaign Backfire on Esurance?

Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted. | MORE »

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Big Data: The Most Powerful PR Tool That Communicators Are Not Using

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.  | MORE »

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