Digital PR


6 Ways Cognitive Science Can Improve Your Communications

March 29th, 2016 by

How easy would it be to do your job if you could read minds? You’d know exactly what kind of pitch would catch that reporter’s eye, what tweet would be retweeted by Taylor Swift, what video you could make that would go viral.

It would be unwise for us to hold our breath hoping to develop mutant powers, but the good news is that by studying cognitive science, we’re halfway to telepathy.


A 4-Question Quiz for Brand Storytellers

March 22nd, 2016 by

“Storytelling” is a trendy concept in the world of PR and marketing that implies elevating your work to a realm of artistry. But every story has a first step, so start at the beginning and don’t ignore the foundation of what makes a story effective.


Your Visual Storytelling Strategy: Is It Rooted in One of These 3 Goals?

March 17th, 2016 by

Determining the strategy at the heart of your storytelling efforts is crucial.


5 Tips for Getting Started With Snapchat

March 17th, 2016 by

Don’t hesitate anymore; these steps will help you get your Snapchat experience off on the right foot.


6 SXSW 2016 Hashtags PR Pros Should Follow

March 17th, 2016 by

Twitter might be in trouble as business, but as a source of news flowing out of SXSW Interactive, which kicks off March 11 in Austin, Texas, it can’t be beat.


Vetting Influencers: 8 Questions to Ask

March 17th, 2016 by

If you’re extraordinarily lucky, influencers are working their magic on your brand’s behalf with zero effort on your part. If your luck is rather ordinary, then somehow you’ve got to find influencers who might already feel positive about your brand and work with them on your brand’s behalf.


Snapchat Survival: Tips and Tricks to Help Build Your Audience

March 17th, 2016 by

Here are some tips and tricks that will help you get started using Snapchat, and some ideas for unique content you can offer your audience.


How to Create World-Class Video on a Budget

February 25th, 2016 by

Everyone is working with drastically lower promotional video budgets now because it costs so much less.


3 Lessons From the Best Instagram Storytellers

February 24th, 2016 by

If you want to be an Instagram pro, follow the lead of brands that are doing it right.


Sports Leagues and Pop Music Dominate Twitter Actions

February 22nd, 2016 by

Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.