Digital PR


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3 Ways the FCC Net Neutrality Regulations Will Impact PR

The FCC appears ready to approve new net neutrality regulations today. With so much of the work of the communications industry now taking place online, let’s take a look at how the new regulations could impact PR. | MORE »

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3 Tips for Making Your Instagram Page Stand Out

If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift. | MORE »

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Curtain Rising for PR to Produce Bolder Events

Despite the digital onslaught and consumers being surgically attached to their smartphones—and seldom looking up from said devices—live events and conferences increasingly are becoming key marketing components for brands and organizations. | MORE »

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Oscars 2015: 3 Ways Brands Will Use the Academy Awards to Communicate

As the Academy of Motion Picture Arts and Sciences gets set to celebrate Hollywood’s best on Sunday night, brands and organizations of all stripes are looking for ways to get in on the action. Let’s take a look at some of the major ways brands are trying to share the Oscar spotlight. | MORE »

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Infographic: Best Times to Post on Social Media

The timing of a social media post can be just as important as its content. This infographic shares optimal posting times for various social media platforms. | MORE »

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Leaked Beyoncé Photos Put Beauty Brands in Harsh Glare

After a recent leak of unaltered photos of Beyoncé at a photoshoot for L’Oréal, beauty brands should brace themselves for similar leaks that will demand public statements as well as more careful examination of the messages they are sending to women. | MORE »

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‘Retweeted More’ Gives Crystal Ball Glimpse of Your Tweet’s Future

In search of the perfect tweet? Researchers at Cornell have developed an algorithm that may help you find it.  | MORE »

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Snapchat Looks to Raise $500 Million—Time for PR Pros to Reevaluate Platform

PR execs are probably going to have to change their tune about Snapchat, which is now seeing a new round of funding that would value the company as high as $19 billion, according to Bloomberg. | MORE »

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4 Ways to Clarify Your Social Media Policy

As social media has seeped into virtually every aspect of business communications, PR pros are on the hook to explain what is (and isn’t) fair game when it comes to employees’ use of social channels during office hours. | MORE »

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Inquiring Minds

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand. | MORE »

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