Digital PR

Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

February 8th, 2016 by

Akin to Periscope, Facebook Live allows users to broadcast events in real time.

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Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

February 4th, 2016 by

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

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How to Find and Work With the Right Influencers for Your Brand

February 3rd, 2016 by

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

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How to Make a Blog Work for Your Brand – Infographic

February 2nd, 2016 by

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.

The Facebook logo is pictured at the Facebook headquarters in Menlo Park

Facebook’s Live Video Offers PR Pros More Ways to Spread Messages

February 1st, 2016 by

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.

3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

February 1st, 2016 by

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.

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How an Agency Used Content to Turn a Brand Into a Thought Leader

January 29th, 2016 by

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.

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5 Ways to Track Your Brand’s Impact on YouTube

January 28th, 2016 by

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.

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4 Social Listening Tips to Make Sure You Set the Right Goals

January 27th, 2016 by

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

Top Women in PR: Erin Streeter

January 26th, 2016 by

Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly… Continued