PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.
Digital & Technology
Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding
September 20th, 2010 by PRNEWSChocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.
Online Makeover: As Technology Changes, So Should Your Web Site
September 20th, 2010 by PRNEWSNew trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive.
Yesterday’s PR Pros, Today’s Chief Content Officers
September 17th, 2010 by Bob RumpzaThe convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management.
If Social Media Is Just Another To-Do List Item, Don’t Bother Doing It
September 14th, 2010 by David WarschawskiAll too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make.
Social Media Helps Drive Agency Optimism
September 13th, 2010 by PRNEWSPR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs.
Social Media Guidelines: Command And Control or ‘Let ’er Rip!’
September 13th, 2010 by PRNEWSEmpowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.
Twitter Watch: Followers of Best Workplaces
September 13th, 2010 by PRNEWSGoogle leads Fortune’s Best Places to Work list in number of Twitter followers.
For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint
September 2nd, 2010 by PRNEWSThe Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.
How to Add Foursquare to Your PR Arsenal
August 30th, 2010 by PRNEWSGeo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game.